He aha ke keʻena o loko o ka hale a me ka mea hea e hana ai?
Nui nāʻanoʻano likeʻole o nā keʻena hoʻolaha hoʻolaha, e like me Above-The-Line (ABL), Ma o ka Laina (TTL), Below-The-Line (BTL), keʻokeʻo, kālā, a me ka mālama ola. A laila aia ke keʻena i loko o ka hale, kahi hiki ke hoʻohui i kekahi o ia mau mea, aiʻole kekahi mea'ē aʻe i kona pono pono'ī.
Ke hoʻomaka nei kekahi mau keʻena e hoʻomaka i kaʻoihana o ka hale, a ma o ka ikaika, ka hana nui, a me ka hōʻike hōʻike, e lilo ia i kuleana ma kona pono pono'ī.
ʻO kahi hōʻailona kaulana o kēia,ʻo The Integer Group i Colorado, i hoʻomakaʻia ma keʻano he keʻena hale i Coors, akā ua hoʻokomo kokeʻia e hana i nā hana no nā mea'ē aʻe e like me Starbucks, Acuvue, Victory Motorcycles, a me Polaris.
No laila, he aha ke keʻena o loko o ka hale?
ʻO kekahi luna hoʻolaha hoʻolaha pā hale i ka manawa a i hoʻohanaʻia e kahi mea kūʻai hoʻokahi wale nō:ʻo kaʻoihana e hana nei i ka hoʻolaha. Ma kahi o kēia hui e hoʻopuka aku i kāna hoʻolahaʻana i kekahi hui (aiʻole ia mau lā, he mau keʻena me nāʻoihana likeʻole), ua lawelawe pinepineʻia kāna mau pāʻani pāʻani e kāna 'oihana pono'ī. Hiki paha ke alakaʻi 'ia kekahi pāʻoihana i nā keʻena o waho, akā ma ka papahana ma ke kumuhana pākahi. A iʻole, e mālama nā keʻena i loko o kahi'āpana kamaʻilio,ʻoiai nā keʻena o waho e mālama i nā mea'ē aʻe.
Pehea e hoʻolālāʻia ai kahi keʻena hale noho?
Aia kekahiʻano hoʻohālikelike liʻiliʻi ma waena o kahi keʻena i loko a me kahiʻoihana kūikawā i loaʻa i nā mea he nui.
Loaʻa i nā keʻena i loko o lākou nā luna hoʻohālike a me nā mea hana hana, nā luna hana kiʻi, nā kopewriters, nā mea hana hana, nā mea kūʻai pāpāho, nā luna pūnaewele, a me nā mea'ē aʻe a pau āu e manaʻo ai eʻike i kekahi hui.
Eia naʻe, nui nāʻano pilikino i ka wā e loaʻa ai ka hana maoli, nā'āpono'āpono, nā hola, a me nā hanaʻoihana.
ʻo kahi laʻana:
- ʻO nā keʻena i loko o ka hale hana hana hoʻokahi no ka mea kūʻai; ko lākou haku hana. ʻO nā mea a pau e hana ai, mai nā pūnaewele a me ka guerrilla i ka TV a me ka leka uila, no lākou kēlā pākahi.
- ʻAʻole nā keʻena i loko o ka hale e kau i ka hana hou. Hāʻawiʻia lākou i nā hana a pau e pono ai lākou mai kaʻoihana i loaʻa iā lākou.
- He mau holaʻoi aku ka lōʻihi o nā limahana o ka hale keʻena ma mua o nā limahana hana. ʻAʻohe'ōmole, nā pō liʻiliʻi loa a me nā pule hebedoma, aʻo ka lewa ke emiʻole, a uaʻoi aku iʻeiwa a meʻelima.
- ʻAʻole hoʻolimalima nā papa hana hoʻolālā i loko o ka hale. ʻAʻohe kanaka waena, e like me ka hui. Kūkulu limaʻia nā hoʻolaha me nā poʻe eʻae hope loa i ka papahana, no laila uaʻoki iho kēia i nā manawa a me ka hoʻopaʻaʻole.
- Hoʻonui pinepineʻia nā limahana o nā keʻenaʻoihana ma mua o ko lākou mau kuleana pili. Hanaʻia ka hana i loko o ka hale e like me kaʻoihanaʻoi aʻe ma mua o ka hanaʻana ma kahiʻoihana, aʻaʻole nui nā poʻe i mahalo i ka manaʻo o ka hanaʻana i hoʻokahi huahana, lā i loko o ka lā. No laila,ʻoi aku ka uku.
- ʻO nā limahanaʻoihana o loko o ka hale e loaʻa mau ka pōmaikaʻi maikaʻi loa, no ka mea, ua kākoʻoʻia lākou e nā hui nui aʻe me ka nui o ka mana kūʻai. ʻO kēia, hui pū me nā hola a me ka uku, ua kapaʻiaʻo ia he "mau lima gula." Ke hele akuʻoe ma kaʻaoʻao o kaʻaoʻao, he mea paʻakikī ke hoʻi hou i ke ao o kaʻoihana paʻakikī e loaʻa ana nā hola a me ka emiʻole.
Aia nā Hale Kūloko i loko o ka hale
Ke hoʻomaka nei nā hui a puni ka honua eʻike i nā pono o kahiʻoihana hale. Hoʻolālā nā keʻena hoʻolaha i ka nui o ke kālā no nā papahana, a mālama lākou i ka manawaʻoi. ʻAʻole lākou iʻike i ka huahana a iʻole lawelawe a me nā limahana i loko o ka hale, a ua mokuahana lākou ma waena o nā mea likeʻole. ʻO Chipotle nāʻahahui hanohano i ka makahiki 2010, a ua lanakila ka hana a ko lākou hale i ka nui o nā hōʻailona.
Me kahiʻoihana i loko o ka hale, loaʻa ka loaʻaʻana o 100% no ka mea kūʻai,ʻaʻohe manawaʻoihana a me ka uku kūpono, nā kumuhana no nā kumuhana, a me nā limahana e hoʻopōmaikaʻi kūpono ana mai kaʻoihana. ʻOi aku ka maikaʻi,ʻoi aku ka wikiwiki, a i kēia mau lā,ʻoi aku ka maʻalahi o ka loaʻaʻana o nā kānaka poʻokela i hele mai i kaʻaoʻao o kaʻaoʻao. ʻO nā kamaliʻi e like me Apple a me Google keʻoki nei i nā inoa nui mai ka hoʻolahaʻana aku. ʻO kaʻino i hoʻohui muaʻia i ka "kūʻaiʻana aku" a me ka hoʻolahaʻana i hoʻokahi wale nō mele ua aneane loa.
Ma hope o nā mea a pau, no ke aha e hana ai i ka 'oihana lawelawe a me ahi e pili ana i nā mea kūʻai i loaʻa iā ia a iʻole i nalowale inā hiki iāʻoe ke loaʻa ka palekana, a me ka kākoʻo kālā o kahiʻoihana e makemake ana iāʻoe e holomua?
Ke pane aku nei i ka Stigma In House House
Aia nō he manaʻo maoli i ka "us vs vs." i ka wā e pili ana i nā keʻena kūikawā kahiko, a me nā keʻena o ka hale. Hiki i kekahi ke hoʻohālikelike i kēia i kaʻokoʻa ma waena o nā lula nui a me nā liʻiliʻi i ka baseball. Ke manaʻo nei ka poʻe hana ma nā keʻena o kaʻahahui,ʻaʻole i maemae nā keʻena i loko o ka hale. A e haʻi mai lākou i kēia mau kumu ma muli o ko lākou makemakeʻole a me ka hoʻohaʻahaʻaʻana i keʻano o ka hale:
- Ke hana wale neiʻoe ma ka helu hoʻokahi, e uku ana i kāu uku. No laila,ʻaʻole ia he mea paʻakikī.
- ʻAʻole ponoʻoe e kau , a hana ikaika paha e loaʻa kāu mauʻike.
- Ke hana mau neiʻoe i 9-5 mau hola. ʻAʻole kēia hoʻolaha kūikawā.
- ʻAʻoleʻoe i hana i ka hana maikaʻi. ʻO kaʻoihana mediocre.
- Hiki iāʻoe keʻoluʻolu i ke kālena haʻahaʻa. Hana nāʻoihana maoli i nā hale kūʻai maʻamau.
ʻO kekahi manawa, ua pololei kekahi o kēlā mau'ōlelo ma kaʻaoʻao o ka papa. Akā, ua loli maoli nā manawa, aʻo ke keʻena o loko, e like me ka mea i hōʻikeʻia ma luna, aia i ka piʻiʻana. ʻO kaʻoiaʻiʻo, ua hele aku kekahi o nā inoa nui loa o ka hoʻolahaʻana mai kahiʻaoʻao-ʻaoʻao, i kaʻaoʻaoʻaoʻao, e koho ana e hana no nā hui e like me Apple, Google, Target, a me Microsoft. No ke aha i hoʻololiʻia ai? Eia kekahi mau mea nui loa:
- He hana nui ka hana ola. ʻO wai ka makemake e hana i nā hola heʻewalu ma ka lā?
- Ke hana neiʻoe e hoʻolako i kāu huahana a me kāu lawelawe.
- ʻO kāu holomua lanakila e pili pololei ana i ka holomua o kāu hui.
- ʻAʻoleʻoe e mālama i ka pitching. Loaʻa iāʻoe ka hana, a hiki iāʻoe ke nānā aku i ia mea.
- Hiki iāʻoe ke hana i ka lanakila lanakila, me kaʻole o ke kaumaha a me ke kaumaha.
- Loaʻa iāʻoe kahi papa hana'āpono .
- Loaʻa kaʻoi aku o kou mana ma nā papahana i hanaʻia.
- ʻO nā Layoffs ma muli o nā poho pūnaeweleʻaʻole ia he mea e hopohopo ai.
No laila, inā hanaʻoe i ka hale hana, aʻakaʻakaʻia e nā poʻe lawelawe o kaʻahahui, e nānā i kēlā papa inoa. A i ka wā e wehe ai lākou i ka pahu mai ko lākou mau poʻohiwi, eʻike lākou he mea pono ka hana i loko o ka hale, inā hiki iāʻoe keʻike i ka maikaʻi maikaʻi.
Nā Hale Hoʻolaha Hale Kūloko
Nui nā keʻena hoʻolaha hoʻolaha ma loko oʻAmelika, a puni ka honua. He nui ka poʻe i kapaʻiaʻo "kaʻoihana hana hana" i loko o kēlā hui, akāʻo kekahi poʻe i kā lākou inoa iho, inoa, a me kona hilinaʻi. Eia kekahi mau mea nui loa:
- ʻO ka pono o ke kelepona & hoʻolaha - Fidelity Investments
- Hoʻopuka pūnaewele - Coca-Cola
- NĀ KĀWAI WAIWAI - Best Buy
- Yellow Fan Studios - Kelepona Hoʻokaʻaʻike
- BBC Creative - BBC
ʻO ka mea i manaʻoʻia he poʻo mua o ke kuleana o ka honua i kēia manawa ua kūpono loa. E hele i loko o ka hale, a hiki iāʻoe ke lanakila i nā makana a hele i ka honua. Akā, e lawa ana ka manawa eʻike ai i kouʻohana a ola i kahi ola maʻamau.