He aha ke kohoʻana o ka 'ahahui, a he aha ka mea e hana ai?
E like paha me ka nīnau kūpono, me ka pane pololei, akā,ʻoi aku ka maʻalahi o kaʻoihana hoʻolaha hoʻolaha hou ma mua o kona kani maoli. Eia naʻe, ma mua o ka luʻuʻana i kaʻiʻo a me ka uala o ke kumuhana, e nānā mua i kaʻike o ka hoʻolālā hoʻolaha.
Ka wehewehe kumu
ʻO ka luna hoʻolaha hoʻolaha e hana, e hoʻonohonoho a mālama i nāʻaoʻao a pau o ka hoʻolaha a ka mea kūʻai.
Hiki i nā luna hoʻolaha hoʻolaha ke hoʻolaha i nā wahi kiko'ī, e like me ka pāʻoihana pāʻoihana, a iʻole e hiki ke lilo iʻoihana piha piha e hana ana i nā mea hoʻolaha like i nā pūnaewele, nā polokalamu kele pūnaewele a me nā pāʻoihana, nā huapalapala, nā palapala noiʻi , ka leka uila, nā hoʻolaha paʻi , nā pāʻoihana leka uila a me nā kūʻai nā palapala , a me nā mea hou aʻe.
Nāʻano o ka hoʻolahaʻana i nā keʻena
ʻAʻole hiki iāʻoe ke paʻi wale i kēlā me kēia lālā kūʻokoʻa me ka ho'ākāka like. Pēlā e like me ka'ōleloʻana o kēlā me kēia keʻena TV, likeʻole ia, a me kēlā me kēia makena. ʻAe, he hana like like lākou a pau, akā he nui nāʻano likeʻole e hoʻokaʻawale iā lākou. No ka hoʻomaka,ʻekolu mauʻano likeʻole:
- Lū o ka laina (ATL)
ʻO kēia nā pūnaewele nui e lawelawe nei i nā loiloi mua a me ka hoʻokumuʻana i nā pāʻoihana hoʻolaha hoʻolaha (a me nā'āpana honua) e lawe nei i ka pale nui o kā ka hōʻai'ē kālā. Nā pāʻoihana nui o ka Pākīpika nui, waho, nā meka, nūpepa, a me nā'enela kūlohelohe (ka lono, ka hakakā guerrilla).
- Ma lalo o ke laina (BTL)
ʻAʻole nā waihona i hōʻoleʻia a hōʻoia paha e nā keʻena o ka ATL, akā he mau mea waiwai nui nō ia i ka huilala (ʻoi aku ka nui o kēia mau lā i ka pūnaewele). Hiki i nā keʻena BTL ke mālama i ka leka uila, nā hoʻolaha āpau, nā'ōlelo hoʻolaha, nā'ōlelo leka uila a me nā hoʻolaha banner, a me nāʻoihana pāʻoihana'ē aʻe. Eia naʻe, i kekahi manawa ke hoʻohana lākou i nāʻano likeʻole o ka ATL,ʻaʻole naʻeʻo kā lākou berena a me ka waiū.
- Ma o ka laina (TTL)
Malia paha o kaʻoihana maʻamau o nā lāʻekolu i kēia mau lā,ʻo nā keʻena TTL kahi hui o ATL a me BTL. Hiki iā lākou ke hana i nā kālaiʻike mai ka maile i nā nūpī, mai ke kuhi nui, waho, TV a me ka lekiō, i lalo a microsites a me nā coupons. ʻO nā keʻena o ka TTL kahi maʻalahi i kēia mau lā ma muli o ka piʻiʻana o nā pāpili kaiaulu, a me ke kelepona akamai. ʻO nā hana i manaʻoʻia he BTL e loaʻa ana i nā kumu kālā nui ma hope o lākou, e like me nā pāhana ma SnapChat, YouTube, Facebook a me Twitter.
Ma waho aʻe o kēlā mau hui hoʻolaha hoʻolaha kūikawāʻekolu, aia kekahi mau keʻenaʻoihana kūikawā hiki ke lilo i ATL, BTL, aiʻole TTL. Eia kēia mau mea:
- Nā Hoʻolaha Kūkākūkā Kūkākūkā
Ke nānā nui nei kēia mau keʻena i nā polokalamu mamua. Hoʻolālā lākou i nā pūnaewele, nā polokalamu, nā polokalamu pūnaewele, a me nā mea'ē aʻe i manaʻoʻia he "hoʻolaha pāʻoihana." ʻOiai e hiki iā lākou ke hana i ka paʻi, kelepa a me ke kelepona, kā lākou hana i kēia lā i kēia mau'ōnaehana. - Nā Hoʻolaha hoʻolaha mālama ola
Loaʻa he pono no nā mea lapaʻau e nānā pono ana i nā huahana a me nā lawelawe olakino, no ka mea, hiki i kēia mau wahi ke lilo i mea moeʻuhane kānāwai e mālama ai. E mālama nā keʻena o kaʻoihana olakino i nā keka mele, nā hōkele, nā mea lapaʻau, a me nā mea'ē aʻe i manaʻoʻia he niche no kahiʻoihana kūikawā.
- Nā Pūnaewele hoʻolaha kālā / Tech
E like me kaʻoihana mālama ola, hiki i nā ao waiwai a me kaʻenehana ke lilo i minefield no ka kūkāʻana. ʻO kēia mau keʻena he poʻe kākau kākau a me nā lunaʻoihana akamai i kaʻike a me waho o kēia mau kumuhana. - Nā Hoʻolaha Hoʻolaha Hale
Ke kū nei kēia mau keʻena i loko o kahi hui a hui paha, a hana wale i ka hana no kēlā hui. Inā heʻano nui likeʻoleʻo Apple a me Nike paha, a he meaʻuʻuku paha, hana wale lākou ma ia huahana a lawelawe paha, a ke hoʻohanaʻia nei e ka hui a lākou e hoʻolaha nei. Manaʻo kekahi poʻe he "kūʻai aku" kēia no ka meaʻaʻoleʻoe e hana hou ana i nāʻano likeʻole o nā kālepa, akā i loko o nā keʻena hale e hana i kekahi hana kupaianaha.
Nā Role i loko o kahi hoʻolaha hoʻolaha
ʻO nā mea i loaʻa ma kahi papa hana hoʻolaha pū kekahi,ʻo ia ka pelekikena o ka 'oihana, ka luna hoʻohālike , nā luna pūnaewele , nā kopewriters, nā mea hana kiʻi kiʻi a me ke alakaʻi o ka'ulala .
Ke hana pū nei kekahi mau pūʻulu me nā mea kākau kope freelance a / a mau mea hoʻokae kiʻi pūnaewele paha iʻole hana ma ka pūnaewele. ʻO ka manawa pinepine i kēia mau lā, e ulu aʻe nā pūʻulu hoʻolaha a hōʻanoho paha ma muli o nā papahana poʻe kūʻai, e hana ana i nā mea hana pāʻani e hana i ka hola, i kēlā me kēia lā, aiʻole papahana papahana.
Ke iho nei o ka hanaʻana ma kahi 'ahahui Ad
ʻAʻole kēia hana maʻamau 9-5, aʻo ka hapanui o nā kānaka e noiʻia e hana i nā hola lōʻihi, a me nā pule hebedoma, mai kēlā manawa kēia manawa. He kūlana koʻikoʻi kēia, a he mea maʻamau nā layoffs. ʻO ka mea maʻamau, inā e unuhi ka mea kūʻai i kahi kālā mai ka 'oihana aku, e hahai nā papahana. Hiki i nā mea lawelawe ke koi nui, a ua noiʻia nā kānaka e hoʻokuʻu i nā mea a pau e hana ma kahi papahana wikiwiki.
Nā Pōmaikaʻi o ka Hanaʻana ma kahi Kōmike Hoʻonā
He mea lawaiʻa kēia, a hoʻohui i ka hauʻoli nui me kekahi mau manawa kūpono e hele ai, eʻike i nā kānaka kaulana, a waiho i kou mau wāwae i ka wā e inu ana i ka beer a me ka noʻonoʻo i nā manaʻo naʻaupō. Nui nā 'oihana i loaʻa nā' '' hauʻoli '' āpono i nā limahana eʻoliʻoli i ka pāʻani o ka wai 'ākau aiʻole ka pāʻani, e hoʻomaha i nā noho kīmaʻa, a lawe pū i ka nap. Hiki ke maikaʻi ke uku, aʻo kekahi mau keʻena e hāʻawi iāʻoe i nā lā hoʻomaha palenaʻole (ʻoiaiʻaʻoleʻoe e loaʻa i kahi manawa e hoʻohana ai iā lākou).