Nā kiʻi kiʻi kiʻi nui a me nā mea kākau kiʻi kaulana loa
Ma keʻano,ʻo ka hiʻona kiʻi kiʻi:
ʻO ke akamai a iʻole ke akamai o ka huiʻana i nā kikokikona a me nā kiʻi i loko o nā hoʻolaha, nā makaki, aiʻole nā puke.
ʻOiai iʻikeʻia heʻikeʻike, ke kiʻina kamaʻilio, a me ka hoʻolālā pāʻoihana, ua kāpiliʻia ka hoʻolālā kiʻi hou i ka hoʻomakaʻana o ke kenekulia 20. ʻO ka pōhaku kihi ka hōʻailona 1936 i hanaʻia no ka London Underground, i manaʻoʻia he kiʻi kaulana o kēia au hou. Ua hoʻohanaʻia kekahiʻano maʻamau i kūkuluʻia no ka papahana e Edward Johnston, a hoʻohanaʻia i kēia mau lā.
Ua laweʻo Kelemānia o ka hale hanaʻo Bauhaus i ka makahiki i ka makahiki i ka makahiki hou a ua hoʻonohonoho i kahi kumu paʻa no nā mea hana kiʻi kiʻi o kēia lā .
Aʻo nā mea hoʻohālike e like me Paul Rand,ʻo Saul Bass,ʻo Adrian Frutiger, Milton Glaser, Alan Fletcher, Abram Games, Herb Lubalin, Neville Brody, David Carson, a me Peter Saville i kiʻi i ka hoʻolālā kiʻi i kahi kūʻokoʻa hou. He mea koʻikoʻi ka hoʻolālā kiʻi i ke kālepa, ka nohona pop, a me nāʻano he nui o ka hui kaiaulu.
Nā noi o Graphic Design
E nānā iāʻoe. Aia nā hoahoa kiʻi ma nā wahi a pau, mai nā kāpili ma luna o nā kī kaho i ka leka ma kāu pahu kapu punahele. ʻOiaʻiʻo, uaʻikeʻoe i nā haneli he nui o nā hoʻolālā kiʻi i kēlā me kēia lā, aʻo ka hapanui o ka manawa,ʻaʻoleʻoe iʻike.
Hiki i ka hoʻolālā kiʻi ke hoʻohana i nā hana he nui. Loaʻa kekahi mau hoʻohana o ka hoʻolālā kiʻi:
- Hōʻike
- Ke kuhi kino / ke kau inoa
- Hoʻohuiʻia (mai nā hue wai i nā mea kani)
- Nā huahana i paʻiʻia (nā puke, nā flyers, nā nūpepa, nā nūpepa)
- Ke 'ano o nāʻenehana (banners, blogs, pūnaewele)
- ʻO nā mea uhi
- Nā kiʻi paʻi kiʻi a me nā kiʻi paʻi kiʻi
- Kāmele a me nā lole hana
- Kāleka Kāleka
Hiki i nā hana ke hoʻololi a hōʻino paha
Ma kekahi mau manawa, e like me ka hoʻohālike o ka hōʻailona, ka mea hana kiʻi kiʻi e hāʻawi i nā wahi mālie a me nā maʻalahi e hoʻolaha aku i kaʻike.
ʻO ka palapala'akena ukaliʻo New York City ke kumu nui o kēia. Hoʻohālikelike ka hoʻolālā i kahi mea paʻakikī, hiki ke maʻalahi e hoʻokele a hiki i kāu huakaʻi. Inā nui ka maʻalahi o ka hoʻolālā a iʻole kaʻoihana, ponoʻole ka hana o ka palapala 'āina, me ka huaʻole.
I kekahi mau manawa'ē aʻe, hiki ke hoʻolālāʻia i kahiʻaoʻao'ē aʻe. Hiki ke paʻaka, paʻakikī e heluhelu aiʻole e'ōlelo i kahi manawa e hoʻomaopopo ai. Hōʻike pinepineʻia kēia ma ka hana hana ma nā kohu album, a me nā kiʻi pānui, nā kāleka aloha, a me nāʻano likeʻole o ka hoʻolālā hoʻopau.
Hoʻonohonohoʻia i loko o ka Digital World
ʻO kaʻoi aku o ka hoʻolālā kiʻi a me ka hoʻolālā pūnaewele i ka lima lima. Pono nā mīkini e loaʻa i ka pūnaewele, a pēlā nō e hana i nā nūpepa, nā hale kūʻai lāʻau, nā halemai, a me nāʻanoʻoihana'ē aʻe a me nāʻoihana. No laila, pono i nā mea hoʻolālā kiʻi ke hana a mālama i nā hiʻohiʻona a me nā hiʻohiʻona e pili ana i nā papahana he nui. ʻO ka pinepineʻana,ʻo ka hoʻolālā pilikino e alakaʻi i ka hopena a hoʻokōʻia o ke koena.
ʻAʻole iʻoluʻolu wale ka hoʻolālā kiʻi a nani paha. He wahi koʻikoʻi loa ia o ke kālepa a me ke ola.
ʻElima mau mea koho kiʻi kiʻi
ʻAʻole hiki ke noʻonoʻo i ka hoʻolālā kiʻiʻole me ka hōʻikeʻoleʻana i kekahi o nāʻoihana nui o kaʻoihana. ʻOiai aia he mau haneli a he mau haneli aʻoi aku ma kahi o ka manawa, ua hana nā kānakaʻelima i kūkulu i ka hana e ho'ākāka ana i kaʻoihana.
ʻO Saula Bass
Inā uaʻikeʻoe i kahi kiʻi kiʻi Hitchcock, pono pahaʻoe eʻike i nā mākau hoʻolālā o Saul Bass. ʻO kāna hana ma North by Northwest a me Psycho he mea kupaianaha maoli nō, e like me kekahi hana'ē aʻe no nā luna e like me Billy Wilder, Stanly Kubrick, aʻo Otto Preminger. He kuleana nō hoʻiʻo Bass no kekahi o nā loiloi kaulana loa ma ka moʻolelo mele, e like me Bell System, AT & T, Continental Airlines, a me United Airlines.
Paul Rand
ʻO Paul Rand (ʻo Paul Rosenbaum) kahi inoa kaulana iʻikeʻia no kāna hana ma ka IBM logo. ʻO paha paha ka moʻolelo kaulana loa e pili ana i kēia hoʻokele o Steve Jobs, a me kāna hui NeXT. Ua heleʻo Jobs i Rand a noi i kahi leka, manaʻo iā ia e piʻi mai me nā koho. 'Ōleloʻo Rand, "ʻAʻole, e hoʻoponopono wau i kou pilikia ae ukuʻoe iaʻu.
ʻAʻole ponoʻoe e hoʻohana i ka hopena. Inā makemakeʻoe i nā koho, hele e kamaʻilio i nā kānaka'ē aʻe. "ʻAʻole i kamaʻilio nā hana i nā poʻe'ē aʻe a uku aku iā Rand $ 100,000 no kāna hana.
Milton Glaser
Ua kaulanaʻo Glaser no nā mea hiʻi kiʻi hiʻonaʻelua -ʻo ka logo I ❤ NY, a me ka poʻomanaʻo psychedelic Bob Dylan, i hanaʻia e ia i 1966 no ka pukeʻo Dylan nui loa . I ka makahiki 2009, ua hoʻokumuʻiaʻo Glaser i ka Medal of Arts a Pelekikena Barack Obama. Ke hoʻomau nei ka hana a Glaser i nā mea hoʻohālike a hiki i kēia lā.
Alan Fletcher
Ma keʻano he hoa hoʻokumu o Pentagram,ʻaʻole i manaʻo waleʻiaʻo Fletcher kekahi o nā mea hoʻohanohano nui loa o kāna hanauna ma mua o kekahi hanauna. ʻO kāna hana e pili ana i nā makahiki he nui a he hana ia ma keʻano maʻalahi, ka noʻonoʻo maikaʻi, a me ka'ōlelo kūponoʻole. ʻO kāna hana ma London no Victoria a me Albert Museum-ʻo ka hale kiʻiʻoihana kiʻi a me ka hoʻolālā o ka honua i kēia mau lā e like me ia i 1989 i ka wā i hana mua aiʻo ia.
Herb Lubalin
Ināʻikeʻia ka inoa, ua aneaneʻoe e hoʻohana i ka laulā Lubalin i kekahi manawa ma kāuʻoihana. Herb Lubalin he mea hoʻolaha hanohano a mea kākau moʻolelo i hana i nā mau loea he nui i hoʻohanaʻia i kēia mau lā. ʻO ITC Avant Garde, Lubalin Graph, a me ITC Serif Gothic kāna mau hana. ʻO kāna huahana no ka mēmika makuahine a me ke keiki kahi i hanaʻia.