Mai Lowe a me Partners, a me Fallon Lākana,ʻo ka pōhaku i ka makuahine
Loaʻa kahi'ōlelo kahiko ma keʻoihana, a ma ka hoʻolaha hoʻolahaʻana, e hoʻokomo pono ana i kēia wiki no ka kuleana kūʻokoʻaʻo Mother - ināʻaʻole hiki iāʻoe ke paʻi iā lākou, hoʻolimalima.
Ua hoʻolaha aku ka makuahineʻo Mika Wall, he moʻolelo i ka pāʻoihana hoʻolaha,ʻo ia ka Global CEO a me ke hoa. He pāʻani nui kēia no ka 'oihana, a he mea pono e hoʻohui i ka Makua ma kahi hoʻolaha kūloko ma waena o ka honua.
Ua hoʻomakaʻo ia i kānaʻoihanaʻoihana ma ke kulanui ma DMB & B (kahi i hoʻolālāʻia e nā hui nui, aʻo ka hope loaʻo iaʻo Publicis), hanaʻo Wall i ka COI, Procter a Gamble, a me Budweiser .
I ka makahiki 1992, hui pūʻo ia me Lowe Howard-Spink (kekahi hui kūikawā'ē aʻe e lilo i hui o kahi hui huiʻole) e hana ma Tesco a me Coca-Cola.
Iʻekolu mau makahiki ma hope mai, ua liloʻo Wall i Luna Hoʻokeleʻo Board ma Simons Palmer (i kēia manawaʻo TBWA ) a ua hana ikaikaʻo ia ma ka hoʻokōʻiaʻana o ke kālai'āina Sony Playstation.
Akā, i ka makahiki 1998 ua loaʻa i ka Wall ka mahalo nui loa,ʻo ia kekahi o nā mea hoʻokumu o Fallon London. I kona manawa i Fallon, ua lilo ka 'oihana i hoʻokahi o nā mea i mahalo nuiʻia a kopeʻia i ka honua. ʻO ka inoaʻo Fallon i lilo i ka papa a me ka hilinaʻi nui, aʻo ka hana no Sony Bravia, Skoda, a me Cadbury, a me nā mea'ē aʻe he nui i kākoʻo i nā hōʻailona ma o ka loiloi.
ʻO ia ka manawa i lilo aiʻo Fallon a me koʻu makuahine i mea nui loa.
Ma hope o kahi hiatus mai kaʻoihana ma hope o ke kūʻaiʻiaʻana o Fallon Worldwide i ka poʻe Publicis nui o nāʻoihana, hoʻi houʻo Wall i London e like me Global CEO o Lowe a me Partners. A ma hope o nā makahikiʻeono o ka holomua, e noho anaʻo ia i kona home ma Mother Lādana, a mālama i ka pūnaewele o ka makuahine.
ʻO ka hui pūʻana me nā hoa mālama makuahine,ʻo Matt Clark, a me Andy Medd,ʻo Robert Saville, a me Mark Waites, Kūkulu ka Wall e hoʻokomo i kāna noʻonoʻo kūikawā i kahi oihana e hoʻomau i ka nalu i kaʻoihana. Ma ka makahiki 2014 wale nō, he $ 247 miliona ka nui o ka hōʻai'ēʻana o ka makuahineʻo London. ʻO Stella Artois ,ʻIkea, Boots, Halfords, Chipotle UK, Castello, a me Moneysupermarket ka mea helu mea kūʻai.
Ua hauʻoli loa ka makuahine i ka pale ma luna o ka moku, e like me ka hōʻikeʻana o ka'ōlelo a ka makuahineʻo Robert Saville: "Ua hahai mākou iā Mr. Wall no nā makahiki. ʻAʻole ia he kanaka maʻalahi e hopu. ʻAʻoleʻo ia he kanaka maʻalahi e paʻi iā lāua,ʻoiaiʻo koʻu makuahine a me Fallon i kū'ē i kekahi i kekahi mau makahiki. Ua makemakeʻo Māne i nā mākaukau o Michael ma ke alakaʻi alakaʻiʻana no kekahi manawa. Akāʻo ka mea nui, keʻoluʻolu nei mākou i kahi kanaka maikaʻi maoli me keʻano likeʻole no ka mana hana hoʻohālike i loko o kaʻohana. Ke manaʻo nei wauʻo Mikaʻela e hoʻonui iā mākou. "
Ke hoʻopiliʻia nei ka pā pōhaku ma ke alakaʻiʻana i ka pūnaeweleʻo Māne, e hoʻonui i ka hikiʻana o ke keʻena, a me ka hoʻolaha i kāna mau makana i kēia manawa. ʻAʻole hiki i kēia mea ma kahi liʻiliʻi loa ma muli o kaʻoiaʻiʻo, ma waho o Lādana,ʻaʻole e loaʻa i ka makua ka hopena i manaʻoʻia e loaʻa. ʻOiai ke lanakila neiʻo Creativity Agency o ka Makahiki i ka makahiki 2009, ua noho mālieʻo Mother New York no 5 mau makahiki. A uaʻoi aku ka maikaʻi o nāʻoihana kelepona.
Pehea ka manaʻo o ke kanaka no kēia manawa? Ke hauʻoli nui nei ka Wall e pili ana i kona mua me Mother, a me ka hana i mua; "He makua kūikawā koʻu makuahine. Nui koʻu hauʻoli e hana i kēiaʻano. ʻO kā mākou hana likeʻana,ʻo ia ka hōʻoia i ka Makua e hoʻomau i ke alakaʻiʻana i ka mea hana hana a mākou e hoʻonui i ko mākou ulu a me ka hopena i nā mākeke a mākou e komo nei a me nā mea e nānā nei. A e leʻaleʻa i ke ala. "