ʻO ka hoʻolaha hoʻolahaʻana i nā inoa i kahi Creative
He mea kupanaha no ka noʻonoʻoʻana ma kaʻoihana hana i ka meaʻai a me ka waiūpaʻa me ka noʻonoʻo a me kaʻike maoli, hoʻolaha ka hoʻolahaʻana i kekahi o nā inoa inoaʻoi loa o nā inoa ma ka honua.
He mea maikaʻi ke'ōleloʻana,ʻo nā loio kānāwai wale nō ke kū'ē i kēiaʻano hoʻoikaikaʻole i ka inoa. Ua'ōleloʻia,ʻo ka hoʻolālāʻana kekahi o nā mea paʻakikī no kēlā me kēia keʻena e hana ai, a maikaʻi, aʻo ia keʻike maopopoʻia e nā koho inoa a me nā inoa papa inoa i hanaʻia.
ʻO ke kumuhana, no ka halaʻana o nā makahiki 60-70 i hala, keʻano: he mea hōʻoia surname 1 + kapa inoa kahua kahua 2 = inoa inoaʻoihana. Hoʻoponoponoʻia kēia e lilo i papa holoi holoi o nā hoa i ko lākou hui pūʻana me ka hui, aiʻole e hoʻonuiʻia.
Loaʻa ka inoa o nā mea nui loa i ka inoa
E nānā i nā luna hoʻolaha hoʻolaha 25 he nui a puni ka honua i 2016, i heluʻia e nā kālā. ʻO kēia nā pūʻulu hoʻolaha nui me nā poʻe hōʻailona blue-chip.
- WPP Group, Lākana
- ʻOihana Nani, NY City
- Publicis Groupe SA, Paris
- ʻO kaʻahahui Interpublic Group o Cos., NY City
- ʻo Dentsu, Tokyo
- ʻO ka Accenture's Interactive Interactive, New York
- Nā PwC Digital Servicesʻo PwCʻo New York
- ʻO IBM Corp. IBM iX, Armonk, New York
- Deloitte's Deloitte Digital, New York
- Havas, Farani
- Hakuhodo DY Holdings Tokyo
- ʻO Alliance Data Systems Corp.'s Epsilon, Texas
- ʻO BlueFocus Communication Group, Beijing
- MDC Partners, New York
- DJE Holdings, Chicago
- Acxiom Corp., Arkansas
- ʻO Cheil Worldwide, South Korea
- Experien's Experian Marketing Services, New York
- Nā Pōmaikaʻi Advantage Solutions 'Pāʻoihana Kālā Pāʻoihana, Kaleponi
- MC Group, Berlin
- Waena Pūnaeweleʻo Lādana
- Asatsu-DK, Tokyo
- Freeman, Texas
- ʻO Acosta's Mosaic, Texas
- Aimia, Kanada
Eia kekahi papa inoa o nā hui'ē aʻe e hana kālā nui, i kēlā me kēia makahiki:
- Havas Suresnes, Palani
- ʻO Aegis Group, London
- ʻO Cambridge, Massachusetts Sapient
- Wahi, Seattle
- Aspen Sales Services, Ke Komohana o Chicago, Illinois
- ʻO Cheil Communications, Seoul
- Monster Worldwide, NY City
- WB Doner & Company Southfield, Michigan
- ʻO Cossette Communication Group, Quebec City
- ʻO Richards Group, Dallas
- ʻO Bartle Bogle Hegarty, Lādana
- M & C Saatchi, Lākana
- ʻO Chime Communications PLC, Lākana
- Merkle Lanham, Maryland
- Weiden + Kennedy Portland, Oregon
- RPA, Santa Monica
- Cramer-Krasselt, Chicago
- TBWA Worldwide, New York
- J. Walter Thompson, Niu Ioka
- Wunderman, New York
- Y & R, New York
- Weber Chandwick, Niu Ioka
- ʻO Edelman, Chicago
E ala ana? Mahalo. I kekahi mea'ē aʻe ma mua o nā mea kuleana ma kēia mauʻoihana, e pili ana i nā inoa me he mea hoʻomanaʻo a hoʻonāukiukiʻia e like me ke anu anu anuʻa o ka paila.
Me hoʻokahi wale nō (Division Engine), He papa helu holoi wale nō ia o nā acronyms hōʻoluʻolu, nā'aehue a me nā ho'āʻo nui e ho'āla i nā hiʻohiʻona o nā mea i hoʻokumu. ʻO kaʻoihanaʻoihana pilikino e like me Bartle Bogle Hegarty , no ka mea paha,ʻaʻole hiki i kahi mamao loa i kēia lā me kekahi moniker toharite a me ka hoʻopoina. ʻO ka meaʻoiaʻiʻo, no kaʻahahui i hoʻohanaʻia i "mau hua'ōlelo i pale i ka launaʻana"ʻoiai he mea nāna e nānā aku, ua nui ka nui o lākou i ka inoa o ka hui. ʻAʻole anei iʻoi aʻe ka mea noʻonoʻo a me ka pōkole,ʻoi aʻe? ʻO kekahi mea e hōʻike ana i keʻano hoʻohālike o ka pūnaewele, a he mea hana nui loa.
Akā, ua like paha ka hihia, i nā makahiki he kanahiku, heʻumikumamāhiku, kanawalukumamāiwa, a no ka nininiʻana o nā hōʻailona e hele pū me nā "inoa ma luna aʻe o ka puka." ʻO nā keʻena maikaʻi loa iʻike i kaʻoihana, e like me Doyle Dane Bernbach, Ogilvy & Mather, a me TBWA , ua loaʻa nā mea a pau i ka "makemake wau e kaulana!" maʻi.
He hōʻailona kūikawā kēia o ka kālā e hōʻoiaʻiʻo ana i ka maikaʻi. Ma kēlā a me kēia kūlana i kapaʻia nā inoa i ka inoa o kahiʻoihana aʻoihana paha, hikiʻole ke hele aku kekahi a hele aku kahi mea'ē aʻe, aiʻole e hoʻokiʻekiʻeʻia. No ke ahaʻoe e hoʻopau ai i nā inoa inoa hoʻowahāwahā e like me AMVBBDO. ʻAno,ʻo ia wale nō ka puʻu o nā hua mua. Inā he inoa hou aʻeʻoe,ʻaʻole kekahi o ia mau mea. A uaʻike pono nāʻahahui hou i kēia.
ʻO kēlā manawa ia. ʻOiaiʻo kēia ... He mea mahalo.
Hoʻomaka ka nui a me nāʻoihana'ē aʻe e hele a puni i kahiʻano manaʻo noʻonoʻo.
Aia nā inoaʻoihana koʻikoʻi, hoʻomanaʻo, a me nā mea hoʻohālikelike e kū nei i kēiaʻoihana:
- 72 A nani
- ʻO ka pua
- Kaomi
- Ke Kulaʻo Wexley no nā kaikamāhine
- ʻO Big Spaceship
- ʻO ke Bank
- Pocket Hercules
- Keiki Love Jetlag
- ʻO Omelet
- ʻO Dāvida aʻo Golia
- ʻO Walrus
- Makuahine
- ʻO Moosylvania
- Hana
- ʻO Blammo Worldwide
- ʻO ka Glue Society
- ʻO ka mahiʻai
- ʻO Bonehook
- ʻO Catapult
- Huge
- Mosaic
- ʻO Organic
- Zenith
- ʻO Cactus
- Paʻi Kūikawā
ʻO kaʻokoʻa ma waena o nā papa heluʻelua he pō a me ka lā. ʻOiai kekahi,ʻo ka mua, ke nānā aku neiʻo ia i ka home ma kahi hōʻailona hōʻiliʻili no nā loio, aʻo ka mea'ē aʻe he hōʻoluʻolu hoihoi ia o nā keʻena e hōʻailona nei i kahi moʻolelo ma mua aʻe o ka inoa.
E lawe iā Blammo Worldwide he kumu hoʻohālike. He helehelena maʻalahi ko lākou, he maʻalahi hiki ke hele, akā e haʻi pū ana e pili ana iā lākou. E noʻonoʻo inā lākou e hele pū me nā inoa nui o nā mea hoʻokaniʻehā i ka hui - McNab, Gee, Simona, a me'Emslie.
E nānā paha i kahi nānā lua?
Malia paha i ko lākou lā, makemake nā kupa i keʻano o ka hoʻolālā a me ke kahua paʻa i kā lākou mau keʻena hoʻolaha, a pēlā nō ka "inoa inoa" he koho maikaʻi loa e hāpai i nā poʻe hele. He mea pono ke hoʻomaopopo aku i kekahi o nā papa hana makamae i hakuʻia,ʻo Doyle Dane Bernbach, he "inoa inoa."
I kēia mau lā,ʻikeʻia nā keiki hou ma ka papa e nānā iki ana i nā mea. ʻOiai,ʻaʻole lākou i ka 25 o nā makahiki, aʻaʻole paha e noʻonoʻo i ka nui nui, ka moʻaukala, a me ka pākekiʻana o kā lākou mea hoʻolimalima kiʻekiʻe. Akā, me nā keʻena e like me ka makuahine a me kaʻaui kaʻa e hana ai i nā nalu nui,ʻaʻole lākou e kahaha no kaʻikeʻana i ko lākou hukiʻana i nā kuʻekuʻe wāwae o nā keikikāne.
No laila, no ka makemake e mālama pono i kēiaʻoihana a "hōʻoiaʻo ia ma mua o ka haʻiʻana aku," eia ka pahuhopu i 24 o nā 25ʻoihana kiʻekiʻe - e hōʻoho hou iāʻoe iho. ʻAʻole pono ka lōʻihi o ka manawa, a pēlā paha. E koho i kahi hua'ōlelo a hua'ōlelo paha; Eia ka papa inoa e kōkua iāʻoe i waho.
Ke kāʻei, ka mea kanu, ka'ōmole, ke kāhili, ke kālaiʻia, ke kālepa, ke kālepa, ke kālepa, ke kālepa, SODA, BOUNDARY, CREAM, RIVER, BOOKWORM, MINT, PORTER, NUI, NUI, KAʻA, GRENADE, a me ATLAS.