I ka wā i hoʻopiʻiʻia aiʻo Kobe Bryant e mālama iā LA Lakers i ka hoʻoweliweli i ka wahine 19 makahiki i ka makahiki 2003, ua hoʻomaka koke nā hoʻolaha hoʻolaha a me nāʻoihana kūʻai kālepa ma ka'āina a pau e pili ana i kāna mau hōʻailona.
He aha ka hopena o kāna mea nui loa? ʻO wai ka mea e holo mai ona aku, aʻo wai ka mea e kū ma konaʻaoʻao? Ma hope o nā mea a pau, ma ka USA,ʻaʻohe hewaʻoe a hiki i kaʻikeʻiaʻana o ka hewa (ʻoiai, e like me ke kūlana me Jared Fogle, kekahi mea e like me kēia he mea hoʻomoe pumehana wale nō e kali ana ).
I ka pauʻana o ka lepo, ua kūʻia ka mea i manaʻoʻia. Ua nohoʻo Kobe Bryant ma waho o kaʻaha me ka mea nāna ia i hoʻopiʻi, a no ka mea,ʻaʻole i hoʻolahaʻia kēlā mau'ōlelo hoʻolālā. Akā,ʻo ka mea a mākou iʻike ai,ʻo ia ka mea i pane mai ai kāna mau mea nui, ma mua a ma hope o kēlā nohoʻana. He mea kūpono hoʻi eʻike ana i ka liloʻana o Bryant i mea hoʻokani nui loa i ka NBA i 2008, no lailaʻaʻole i kūpono i ka hopena o ka hoʻouka kaua.
ʻO McDonald's
Ua nānā ikiʻiaʻo McD ma keʻano o ka hauʻoli a he mea nui paha ka nalowale. ʻO ka meaʻai wikiwiki wikiwiki i hoʻokuʻuʻia i kahi pāʻani pākīkī i hoʻohuiʻia i nā mākua me nā salama hou e hōʻike ana i nā hopena maikaʻi. ʻO nā salama he hit a ke kahakaha nei i nāʻohana. ʻOi hou, ua hoʻolahaʻo McD's i ka inoa "Le Lovin 'It" i ka inoa hou aʻo ka hana nui i ka lawe mai i nā mea kūʻai. Nā mea kūʻai i nā makahiki a pau. ʻO ka hewa a iʻole ka hewaʻole,ʻo ka uku wale nō ka nui o nā kānaka e hana ana i kā lākou pono pono'ī. Ua komo nā wāhine, aʻo ia ka pepeiao ke ho'āʻo neiʻo McD e komo i kāna mauʻoihana hou.
I ka makahiki 2004,ʻokiʻokiʻo McDonald i nā launa a pau iā Kobe Bryant aʻaʻole hoʻololi hou ia. ʻOiai,ʻo ka hoʻouka kaua i nā mea i kūpono i ka mālamaʻana i kahi kaula pono a pili i kaʻohana e like me McD mai kahiʻano hōʻino. A inā ua hoʻoponoponoʻia ka hihia, ua hoʻopauʻia ka poino, a ua paʻa ka lepo. Ua wāwahiʻiaʻo Bryant i nā waiwai, a ma hope o 3 mau makahiki me ka meaʻai wikiwikiʻai, ua pau loa.
Nike
Nānā Nike iā Bryant i nā lā wale nō ma mua o ka hoʻolahaʻiaʻana o nā koi. Ua loaʻa i ka hui kahi ton o ka hoʻolaha liʻiliʻi wale nō ma ka hōʻikeʻana o kaʻikena,ʻoiai ua paʻakikī keʻano o ka nūpepa free e makemake ai kekahi kamaliʻi. I ka manawa i hōʻea ai ka nohoʻana, ua maopopo ka holoʻana no Nike. Ua kākau lākou iā Bryant i kahi pāʻani $ 40 miliona, aʻaʻole lākou i makemake e hoʻokuʻu i ka slide. ʻOiai, e like me McDonald's,ʻo Nike he hui e pili ana i ka hoʻokōʻana i ka pāʻani aʻaʻole e koiʻia kahi kiʻi likeʻole o kaʻohana.
Mai ka makahiki 2003, he mea waiwai ka Bryant / Nike, a loaʻa iā ia he mau millions miliona no Bryant, aʻoi aku i ka nui o ka lole kāmaʻa. Kobe Bryant Nike mau kāmaʻa nui ka poʻe kūʻai nui a hiki i kēia lā, kūʻai aku i kahi $ 100 aʻelua. ʻO kekahi he mau hōʻiliʻili kūpono i nā kaukani kālā he mau miliona ma ke kahua kūʻai sneaker. Eia naʻe, hiki maiʻo Bryant ma lalo o ka papa helu 10 o nā hōʻailona hōʻoia, e loaʻa ana he $ 8 miliona o ka makahiki. ʻO Mike Lono ka luna kiʻekiʻe, nāna i lawe i kahi $ 60 miliona ma ka makahiki mai ka Nike wale nō.
Hua'ōlelo (Coca-Cola)
ʻAʻole i hoʻomākaukauʻo Coca-Cola e huki iā Bryant i ka wā i hoʻolaha muaʻia ai nā hoʻouka kaua, akā, ua hoʻopiliʻia e pili ana i kā lākou mau kumumanaʻo. ʻO ka'ōlelo kauā i kēlā manawa ke nānā lākou i ka hoʻouluʻana o ka hihia.
No laila, ke manaʻo neiʻoe he mea maikaʻi no lākou a me Bryant, no ka nohoʻana, a no ka hewaʻole. ʻAe,ʻaʻole pēlā. ʻOiai he mea inu kēia Sprite i nā keiki'ōpio, aʻaʻole hauʻoli loaʻo Coca-Cola i ke kiʻi o Bryant lāuaʻo Sprite. Ua hoʻopau lākou i ka hoʻopiʻi Sprite.
Akāʻaʻole kēia ka hopena o ka moʻolelo. I ka makahiki 2008, kapaʻiaʻo Coke Colaʻo Glaceau i Kobe Bryant no ka hoʻolahaʻana i ka Vitaminwater. ʻO Rohan Oza, SVP o ka kūʻaiʻana, i hōʻikeʻia:
"Ke hana neiʻo Glaceau i kahi hui kūʻokoʻa i loko o Coca-Cola. He mea akamai ka hoʻoholoʻana o kā lākouʻoihana i ka wā i loaʻa ai iā kākou.ʻO ka mālamaʻana i ka lāhui a me ka nohona kuʻuna iʻoi aku ka maikaʻi o ia ke kumu i hala ai nā makahiki heʻekolu. Ua piʻi mākou me ka hoʻoholo e hele ma Kobe no ka mea e aloha ana mākou iā ia a makemake mākou i ka inuʻo ia i ka Vitaminona aʻo ia nō. "
Nutella (Ferrero SpA)
ʻO kēia papa i kahi kumu'ē aʻe o ke kiʻi ka mea a pau. ʻO ka manaʻo i hikiʻole iā Kobe Bryant ke hana i kahi hoʻoweliweli maʻamau iʻoi aku ka nui no Ferrero SpA, nā mea hana o Nutella. I ka loheʻana o ka nūpepa, ua hoʻoholo ka hui e hoʻokaʻawale i nā launa me Bryant i ka pauʻana o kānaʻaelike ma Ianuali. Ua'ōlelo ke firm i kahi hoʻokuʻu pinepine:
"Ma ka noʻonoʻo i nā hanana i hala koke iho nei, ua kipakuʻia ka kiʻi o Kobe ma nā kiʻi a me nā mea hoʻolaha Nutella"
ʻO Spalding
Keʻikeʻoe i kekahi huahana pili i nā hana e like me Spalding,ʻo ka hanaʻana i ka hōkū e like me Bryant he meaʻole-brainer. Ua heleʻo Bryant i ka laina kuhi o Kobe Bryant signature hōʻailona, a ke holo nei kāna pahu kumukūʻai kokoke i $ 200 ma Ebay.com i kēlā manawa.
E huli wikiwiki i kēia manawa no Kobe Bryant a me Spalding aʻikeʻoe i ka pilikū basketball i paʻa me ka hōkū. Ke kūʻai nei ka pahu hāʻakeʻaleʻa Bryant / Spalding i waena o $ 25- $ 35 ma nā pūnaewele e like me Amazon a me eBay, a hiki i kēia manawa, hiki i ka'ōlaʻi Spalding pōʻai ke kiʻi i kahi he $ 500 aʻoi aʻe paha. ʻAʻole iʻeha ka hopena i ka kūʻaiʻiaʻana o nā basketballs e lawa ai ke kāpae i nā hopena.
Nā papahana hoʻolimalima hou
ʻAʻole i kū paʻa ka lepo i kekahi mau hao, aʻo ka huki o Bryant e like me ka hōʻailona poʻomanaʻo nui nui, he mea nuiʻole ia. Ua hoʻolālā pūʻiaʻo Lenovo a me Turkish Airlines i ka hui ma Bryant ma hope o ka hoʻopiʻi kū'ēʻana i ka hihia, a hōʻike maiʻo magazine Fortune heʻoi aku he $ 20 miliona ma kahi o Bryant ma 2013 wale nō. Hoʻonoho iā Kobe i ka helu 3 ma ka papa inoa Fortunate 50.