ʻO ka 100 mau hoʻolaha hoʻolaha nui loa

100 Kikokikona i Kū i ka Hōʻoia o ka Wā

E noʻonoʻo e pili ana i nā hao āu iʻike maikaʻi ai, a me ke aloha paha. ʻO nā manawa,ʻaʻole ia wale kahi inoa inoa e hoʻomanaʻo neiʻoe, akā, he tagline hoʻi. Loaʻa nā'ōmole, nā huahana, a me nā hui nui i kahiʻano tagline. ʻO kekahi manawa he manawaʻole,ʻo nā mea'ē aʻe e paniʻia i nā makahiki heʻumi, a iʻole ma mua koke iho ināʻaʻoleʻo ia e noho hou me ka lehulehu.

He aha ka mea kauka?

Hiki i nā hua'ōlelo (ʻo ia hoʻi nā kāhela, nā leka, a me nā laina laina) e hoʻouluulu, e like me ka hoʻonaʻauao huahana, aiʻole paha e lilo i mea hoʻonani a hoʻomanaʻo.

ʻOiai e hiki i kekahi poʻe ke hoʻoulu iāʻoe eʻoi aku ka maikaʻi, hana nui, a hele i kahi'ē aku,ʻo nā meaʻoluʻolu wale nō i nā hua'ōlelo.

ʻO keʻano o kahi papa inoa hoʻomanaʻo, hiki ke hoʻohanaʻia ka tagline ma nā mea kūʻai kūʻai a me ka hoʻolaha. ʻO ka manaʻo ma hope o ka manaʻoʻana,ʻo ia ka hanaʻana i kahi hua'ōlelo loiloi mahaloʻia e hōʻuluʻulu ana i ka leo a me ke kiʻi o kahi hua kiʻi / kiʻi, aiʻole e hoʻoikaika a hoʻoikaika i ka hoʻomanaʻoʻana o nā pepeiao o ka huahana.

I ka halaʻana o nā makahiki, ua hele mai a ua hala nā tausani a me nā mano o nā taglines, akā he mea koʻikoʻi kekahi. Maʻaneʻi, ma muli o kekahi kauoha (ʻoiaiʻo Nike ka helu pololei a hoʻokahi, aʻo nā mea a pau), he 50 mauʻoihana maikaʻi loa mai nā poli puni honua. ʻO ka hapanui o nā'ahameleʻAmelika, akā hiki iāʻoe keʻike i kekahi poʻe mai nā'āina'ē aʻe ma laila. He mea kūpono hoʻi eʻikeʻoe i ka inoa o ka tagline mai DeBeers mai, a he wahi ia o kahi papahana e hoʻonui i ka waiwai o nā diamana. Ua hana.

Pehea e hanaʻia ai i kahi papa inoa?

Pehea e nui loa ai ka nui o nā mea e pili ana i ka hui, ka moʻolelo, ka nui, a me nāʻano hana a kaʻoihana.

Ma kahi pākē liʻiliʻi, a iʻole kahi e hoʻomaka wale ana,ʻo ka mea maʻamau ka mea nāna i hana a iʻole kekahi o nā limahana. He maʻalahi nā papahana makemakeʻole e kākau, no ka mea, ināʻo ka mea hoʻokumu ka mea kākau inoa.

I ka hui nui aku, aiʻole ka hui nui, hiki keʻikeʻia nā alaloa he nui.

ʻO kaʻoihanaʻoihanaʻoihana (aiʻole nā ​​hui) paha e kāheaʻia e hana ma ka papahana. Inā he laulau hōʻailona, ​​e hoʻokō nā hui e kū'ē i kekahi i ka hanaʻana i ka tagline wale nō, akā i kahi pūnaeweleʻike pūnaewele a me kekahi mau manaʻo mua ma nā pāʻoihana hoʻolaha.

Ma kekahiʻaoʻao, ua hiki i nā hui nui a me nā hui ke koho e mālama i nā mea i maʻaleʻaʻole. Hiki i kaʻoihana ke hāʻule i loko o ka'enahana hana i loko o ka hale, kahi pūnaewele mālama pūʻulu, a iʻole kekahi o nā kumuhana kope kope hoʻokahi e ukuʻia ma kahi waihona paʻaʻole no ka hāʻawiʻana i nā manaʻo.

ʻO ka inoa o ka tagline ma waho o ka noiʻi e pili ana i ka hui, nā mea i haʻiʻia e pili ana i ka huahana a iʻole lawelawe, nā huahana a iʻole lawelawe, a me nā manaʻo o nā kānaka ke hoʻohana lākou. E like me kāu eʻike ai mai ka nui o nā tagges ma lalo nei, e maʻa mau lākou i ka huahana a iʻoleʻoihanaʻoi aku. Eia kekahi laʻana, "Central Heating For Kids" no ka meaʻai hoʻomaha maikaʻi i ka meaʻai a hoʻomākaukau Ready Brek, aiʻole "Līkini Lickin maikaʻi" no ka moa palai a KFC. ʻO ka inoa o ka tagline iʻoi aku ka noʻonoʻo a maʻalahi,ʻo ka nui o ka mea e kōkua ai i ka laikini e kaulana.

ʻO ka TOP 100 Advertising Advertising Ever

(Ma hope o ka kohoʻana i nā hoahana, nāʻoihanaʻoihana, a me nā mea kūʻai, ua hanaʻia ka papa inoa o 100 mau inoa.)ʻAʻoleʻoe eʻae me kēia.

1. KE AHUA HOU - DeBeers, 1948
2. KA LITTLE DAB'LL MAKE YA - Brylcreem, 1950
3. ʻO kahi lā MAKAHI KA HELU, KA HANA, a MEʻIA - Mars, 1980
4. AH! ʻO BISTO - Bisto Gravy Granules, 1919
5. NO KA LAWE LADY I MILK TALA - Cadbury UK, 1968
6. E PALAPALA I KA MANE HOPE - Packard, 1925
7. ʻAʻole e hāʻawi aku ka'Ātepario i kahi XXXX NO kekahi HALE - Castlemaine XXXX Beer, 1984
8. E HANE I KA MEA I KA MEA - O ka Koa Amelika, 1981
9. BEANZ MEANZ HEINZ - Heinz, 1967
10. ʻAʻole hiki iā BETCHA keʻai i kahi hoʻokahi - Lays, 1981
11. KA PALAPALA HOU - Wheaties, 1930
12. CALGON, KE AKU ME AWAY - Calgon, 1970
13. Hiki iāʻoe keʻai i kahi hōʻailonaʻekolu? - Nabisco, 1970
14. Hiki iāʻoe ke hoʻomaopopo iaʻu - Verizon, 2002
15. LIKE LIKE LIKE FELIX - Felix Cat Food, 1989
16. KE KAHI I KA KUMU NO KIDS - Ready Brek, nā makahiki 1980
17. NO KA MEA HANA NO KA HOʻOPIʻI ANA I KE KULA - Ronseal, 1994
18. NO KA HANA ... A ME NO KA HANA? - Clairol, 1964
19. ʻO KA KAUMĀLAI KAUAʻIʻO IT, THOMAS COOK IT - Thomas Cook, 1984

1. 'Aʻole e haʻalele i ka hale me kaʻole - American Express, 1975
2. KAHI I KAHI KAULAHI, KAHI I KAHI I KAHI - Wrigley's Doublemint, 1959
3. ʻO DRIVERS WANTED - Volkswagen, 1995
4. FAIR a HOʻOLOLI - Fox News Channel, 1995
5. KA LAU'Ī FINGER 'maikaʻi - KFC, 1952
6. KA LEI HUI HUI - United Airlines, 1966
7. GET MORE - T-Mobile, 2005
8. E HOʻOLOHE AI I KA MEA EGG - Egg Marketing Board, 1957
9. NO KA MAKAHI MAKI - Maxwell House, 1959
10. GOT MILK - Kalepona Milk Processor Board, 1993
11. KEKAHI ... SPACE ... PACE - Jaguar, 1950
12. Loaʻa i kahi kahi. NO KA KITU KAT. - Rowntree, 1957
13. KA HANA A ME KA COKE - Coca Cola, 1979
14. NO KA HALE I KOMO - Burger King, 1973
15. HELLO BOYS - Wonderbra, 1995
16. HELLO TOSH, GOTTA TOSHIBA - Toshiba, 1984
17. ʻO wauʻo AM CANADIAN - Molson Beer, 1994
18. Makemake wau i ka hoʻopiʻiʻana iā LABEL - Carling, 1971
19. ʻAʻole hiki iaʻu ke hōʻoia i kaʻu mau mea -ʻO Alka Seltzer, 1966
20. Makemake au i kaʻu hana, no ka mea, ua hāʻawi wau i ka waiwai - Remington, 1979
21. I LOVE NEW YORK - NY State Dept., 1977
22. Ke manaʻo nei au, aia ma IBM - IBM, 1988
23. Makemake wau i kahi mila no kahi pahu - Camel Cigarettes, 1921
24. KA HALE NO KAʻINA, IT'S IN - Radio Times, 1991
25. Inā makemakeʻoe e hōʻailona maikaʻi, e loaʻa iāʻoe kahi hōʻailona - Council Council, 1934
26. NO KA PALAPALA HOPE - Adidas, 2004
27. O IA. ʻO ʻOE PAHA? - Ke Kuokoa, 1987
28. Hoʻopiʻiʻia ka LICKING AND KEEPS ON KEKAHI - Nā hola, 1950
29. NO KA MANUʻIA I KA MAKAHI I KA MAKAHI MAKAHI - LOLO, 1972
30. NO KA MEA I KA ANIMAL-Peperami, 1993
31. 'Aʻole' o TV, IT'S HBO - HBO, 1997
32. NO KA MEA HANA - Coca Cola, 1970
33. NO KA IT - Nike, 1988
34. KA LAU KAUWAI KAUAʻA KA WALKING - Yellow Pages, 1964
35. NĀ HULA A ME NĀ HANA - Playtex, 1930
36. LOOK MA, NO CAVITIES! - Crest Toothpaste, 1958
37. KA MAKAHI O KA MAʻIA - MAYBE I KA MAKAHIKI - L'Oreal, 1991
38. KA MANAʻO MA KA MOU, MA KA AINA I M & M & M, 1950
39. MILK'S GOTTA LOTTA BOTTLE - Milk Marketing Board, 1982
40. MMM MMM maikaʻi - Campbell's Soup, 1930
41. ʻO KE MEʻE NOʻU, KE KAHIKI - Guinness, 1936
42. ʻAʻohe keiki i ke ola - Save the Children, 2011
43. NO NĀ HANA, NO'AHOA - Financial Times, 1982
44. NO KA POP, KA HANA NO KA PŪKĀ - Pringles, 1990
45. Eʻoluʻolu e hoʻokuʻu i ka inoa CHARMIN - Charmin , 1964
46. ʻO PLOP, PLOP, FIZZ, FIZZ, OH NĀ MEA HOPE -ʻO Alka Seltzer, 1953
47. KA PALAPALA HOPE MA KA HANE I KA LUA - Carlsberg, 1973
48. E Hoʻopiʻi i kāu MANAʻO - Esso, 1964
49. E PILI ANA I KA LUNA ANA - AT & T, 1979
50. E hōʻike aku me nā pua puaʻa - FTD Interflora, 1917
51. SCHH ... KAʻikeʻoe iā WHO - Schweppes, 1962
52. E mālama i ka momona - Chanel No. 5, 1979
53. SNAP! KANAKA! POP! - Kelloggʻo Rice Krispies, 1932
54. KA HOʻOPIʻI MAKAHI, KA MEA HOPE - Miller Lite, 1974
55. KA HOʻOLI ANA I NĀ KĀLĀWAI - Zanussi, 1981
56. KA BANK ANA I KA PONO ANA I KAUAʻI IESA - Bank Bank Savings Bank (TSB), 1980
57. KA KAHIKI KA MEA MA KE KAHIKI - Gillette Razors, 1989
58. ʻO KA HĀLĀ MA KA HUI NO KA HUI - Toyota, 1986
59. KA PALAPALA O BOTTLE BEER - Miller Beer, 1950
60. KA LUNA PUA. KA LUNA AINA - Orange, 1994
61. KA LĀKAHI MAKAHI MAKAHIKI E PILI AI - Dixons, 2009
62. KA LANINA HUI - Midland Bank, 1990
63. KA MILK HALO I NĀ MEA MA KA MOU, MA KA AINA - M & M, 1954
64. ʻO KA MAKAHI MAKAHI MAKAHI - KA PONO, 1986
65. ʻO ka mea i kākauʻia - Coca Cola , 1927
66. KA ULTIMATE DRIVING MACHINE - BMW, 1975
67. KA UNCOLA - 7UP, 1973
68. NO KA MEA NO KA HOʻOLEA. NO KA HOPE HOU, MA KA MASTERCARD - Mastercard, 1997
69. KE AKU I KA KAHUʻAU - Apple, 1990
70. KE KUʻIA KAUMANA - Volkswagen, 1959
71. KEKAHI DURCH TECHNIK - Audi, 1982
72. ʻO KĀWAI KAUA A KIA-ORA - Kia-Ora, 1980
73. WE TRY HARDER - Hōʻike , 1962
74. ʻO KA MEA HAPPENI MA KA MEA, HANA HERE - Las Vegas, 2002
75. I KA MAKAHI ANA, Pono KA POSITIVELY MA KA MAKUA - FedEx, 1982
76. I KA LOA HANA, IT POURS - Morton Salt, 1912
77. NO KA MEA AE ANA I KA HOʻOLO ANA I KA MEA MAKAHIKI - Hallmark, 1934
78. NO KA MEA BEEF - Wendy's, 1984
79. WOTALOTIGOT! - Smarties, 1961
80. NO KA MAKAHI HOPE - Allstate, 1950
81. ʻO KĀ LĀ LĀ MAI KAULANA - Kāleka Kāleki Loa, 1978

I kēia manawa, ma hope o hoʻokahi haneli o ka hoʻolaha nuiʻana,ʻaʻole hiki i nā tagline ke hoʻokomo i ka papa inoa. ʻO kekahi mau hanana kaulana-nuiʻo ia he "He mea maʻalahi ia" no Polaroid, "He mau mele " no Flakes Frost, a "ʻO kēia Bud's For You" no Budweiser.