Nā kōkua no ka hanaʻana i kahi kikowaena kōkuhi iʻike iāʻoe
Ke kūʻaiʻoe i kāu puke ma kahi a puni, e like me ka haumāna a mea paha e nānā nei e hoʻololi i nā keʻena aiʻole nāʻoihana , ke nānā neiʻoe eʻike i nā poʻe.
Pono kāu panepili e hoʻomalu i kou mau mākaukau, e hōʻike ana i ka hana paʻa e pili ana i nā alapine a me nā'āpana huahana.
ʻO ka hana āu e hōʻike nei, a hōʻikeʻole,ʻo ka mea nui. No laila, eia kekahi mau mea e pale ai i ka hoʻomākaukauʻana i kāu puke.
Mai koho i nā polokalamu pākuhi no kāu iho
No ka manawa wale nō, e hoʻokomo iāʻoe iho i nā kāmaʻa o kahi mea hoʻolaha hoʻolaha . Ua laweʻo ia i ka manawa mai loko mai o kā lākou papa hana kūponoʻole e nānā ma kāu hana, inā pahaʻoe ma o kaʻikeʻana i kāu pūnaewele a puke paha.
Ke hoʻololiʻia nāʻaoʻao a me nā hua'ōlelo pauʻole no Nike, Wonderbra, Viagra, Victoria a Secret and Red Bull e hōʻike ana i kekahi ma hope o kekahi, ke hōʻike neiʻoe i kahi hōʻailona hōʻikeʻaʻoleʻoe makemake e paʻi iāʻoe iho.
ʻO ka wikiwiki i kahi pūnaewele e like me nā Ads Of The World e hāʻawi iāʻoe i ka manaʻo maikaʻi o kēiaʻano. Nui nā hanana no ka Wonderbra. He maʻalahi ka hoʻolahaʻana no. ʻO nā uʻi nui a me ka hopena o ia mau mea he mea maʻalahi loa ka loaʻaʻana ma hope, a he paʻakikī ke nānā aku i kaʻoluʻolu a me ka'ōlelo wahaheʻe.
ʻO ka hapa nuiʻole nā poʻo.
ʻO ia keʻano no Viagra a me Red Bull. He mea maʻalahi ke kāne. Hoʻomaʻakaʻo nā māmā o ka ikehu. ʻO kēia mau loiloi wale nō e hōʻoia i ka mea hana kūpono e hiki ai iāʻoe ke mālama i nā hua liʻiliʻi .
Inā makemakeʻoe e hōʻaha, e hoʻolaha i nā hoʻolaha no nā huahana lapaʻa a iʻole nā lawelawe i loaʻaʻole kahi maʻalahi aʻikeʻole.
E koho i kahi mokulele, mea haʻuki puna, mea lawe kelepona, aiʻole kekahi mea'ē aʻe e hoʻohana i kāu lolo no. I kēia manawa, ponoʻoe e hoʻokumu i kahi papahana, ma mua o ka puaʻa. Makemakeʻoe e noʻonoʻo. Aʻo kēlā ka mea a nā mea hana e makemake nei eʻike. ʻAʻole i maʻalahi ka hana hoʻonohonoho. ʻaʻole pono ke waiho iʻa i loko o ka pahu.
Mai hāʻawi aku i ke kālā ma ka pilikia
Eia kekahi mea hewa'ē aʻe i hanaʻia e nā hana hana he nui a me nā hana. ʻO kahi puke i piha i ka mea noʻonoʻo akā he mau mea kumukūʻai nuiʻole ka mea e hanaʻole iāʻoe i ka makemake. ʻO ka hoʻolaha a me nā keʻena hoʻolālāʻaʻole i loaʻa ka kālā nui e hana me ka makemake a lākou, a no ka manawa pinepine e noʻonoʻo i nā ala hana hana e hoʻohana ai i ka hoʻonuiʻana i nā pūlāwaiwai e hoʻolakoʻia e nā mea kūʻai.
Ma ka hoʻopihaʻana i kāu puke me ka $ 10 miliona mauʻoluʻolu, no ka haʻalulu, e pigeon-holing yourself as a person who can only work good if the budget is good. A 90% o ka manawa,ʻoi ka mediocre ma ka maikaʻi.
ʻO keʻano paha, loaʻa nā hiʻohiʻona o nā wahi e hiki ai iāʻoe ke lawe i ka pāʻani inā e hāʻawiʻia ka uku. Akā,ʻaʻoleʻoe e hoʻopiha i kāu puke me nā pākeka piha, nā lohi, a me nā pāʻoihana Superbowl. Inā hiki iāʻoe ke hāʻawi i nā kānaka i ka manaʻo nui e uku i nā penikala wale nō,ʻike lākou e hiki iāʻoe ke hana i kekahi mea e like me ka leʻaleʻa me kahi toneta kālā.
Mai hōʻino aku i kaʻoluʻoluʻole o nā Media
ʻO nā Billboards, nā pānui hoʻolaha, nā hua mele a me nā leka uila he mea nui nā haumāna haumāna. He nui, sexy a hauʻoli e hana. Akā, hiki iāʻoe ke hoʻoikaika i ka hopena inā e laweʻoe i kāu kaulike i nā wahi i makemakeʻia e ka hapanui e makemake. ʻO ke kelepila, ka leka uila, nā pūnaewele, kahi-i-kūʻai, hōkeo,ʻo kēia nā mediums eʻimi. He mea maʻalahi kaʻikeʻana i nā kānaka hiki ke hana i nā hoʻolaha pālahalaha nui, akā he mēka maikaʻi nui,ʻo ia kekahi moʻolelo'ē aʻe. A iā David Ogilvy i hōʻoia, he hana maikaʻi loa ia i ka wā i hana ponoʻia.
Uaʻike au i kekahi puke haumāna e piha i nā manaʻo leka uila i hoʻokahi. He mau manaʻo nui kēia. Huge manaʻo. Ua nui nā hoʻolaha pānui a me waho i loko o ka pakuhi. ʻO keʻano o ka noʻonoʻoʻana i loko o nā melika leka uila he mea akamai, he laulā a he mau wāwae. Lilo nā keikiʻelua i mau hana i BBH.
E hoʻomanaʻo, he hana ia no nā manaʻo, a inā hiki i kēlā mau manaʻo ke hana i ka hoʻohana ponoʻana, akā, iʻole ka mea maʻamau, nāʻano medium, a laila ke hana neiʻoe.
Mai hoʻolālā hou aku i ka Polish ma mua o nā manaʻo
E like me kaʻu i haʻi aku ai i ka hoʻolauna, ua lilo i ka laulima nui a me ka polishia i nā mea likeʻole ma nā pūnaewele hou. Uaʻike wau i nā puke haumāna e loaʻa ana nāʻoihana iʻoi a nani aʻoi aku ka nani ma mua o ka hana i loko o ka waihona pono'ī.
Akā,ʻaʻole hiki i kahi hui ke ola ma ka nānā wale. Pono e loaʻa kahi waiwai ma hope o keʻano, a ināʻoe e mōhai i nā manaʻo nui no nā papahana maikaʻi, ua pilikiaʻoe.
ʻO kekahi o nā hana mua aʻu i loaʻa ai,ʻaʻole i pili i ka maikaʻi o nā hoʻolaha aʻu i hana ai, akā i nā kiʻi ma hope o kaʻu kōpana waihona. ʻO ka hālāwai ninaninau he lukewarma a hiki i ka hukiʻana o ka mea hoʻokūkū i nā pepa i'ōwiliʻia, i nā leka mai ka poho o kaʻu folio. Ua hōʻike wau iā lākou he mau kiʻi wale no no nā pāʻani aʻu e hana nei,ʻaʻole i pau i ka pau. ʻAʻoleʻo ia i hopohopo. Ua weheʻo ia iā lākou a hoʻomakaʻia e hoʻonou i kona huliʻana i nāʻaoʻao.
"He ala maikaʻi kēia ma mua o kekahi mea i kāu puke," i'ōlelo aiʻo ia. "Hōʻike kēia iaʻu i kou manaʻo, hōʻike mai ka puke iāʻoe i ka mea āu i holomua ai i ka laweʻia."
Aʻo kēlā kekahi mea aʻu i poinaʻoleʻia. I kēia mau lā a me nā makahiki, he maʻalahi ke hele pololei i Mac, e kīkēkē i kahi manaʻo a laila e hoʻomaikaʻi i ka maikaʻi. Akā inā paʻakikī ka manaʻo, e nāwaliwali ka ad. ʻAʻohe kiʻi o Photoshop e hiki ke ho'ōla.
No laila, e hoʻohui i ka polish inā makemakeʻoe. Akā e hoʻomaopopo i kēia mau manaʻo a me nā loiloi i paʻa a me kāu hana maikaʻi loa ma mua o kou hoʻomakaʻana e'ālohilohi.
Mai Hoʻokuʻi i kekahi meaʻaʻoleʻoe e 100% maikaʻi
ʻO ke kumukūʻai e like me ka mea nāwaliwali loa i loko. Ma ka hoʻopihaʻana i kāu puke me nā kaukala mediocre, ke lawe neiʻoe i nā mea nui i loko o laila.
ʻO kahi maikaʻi e nānā ai i kēia ka holo i loko o ke kōpili a hāʻawi iā ia i kahi hoaaloha. E loaʻa kekahi mau'āpana hikiʻole iāʻoe ke ho'ōki e kamaʻilio. E hauʻoli loaʻoe iā lākou, a he haʻaheo maoli nō e hōʻike iā lākou.
A laila, aia kekahi mau'āpana'ē aʻe. ʻO ka poʻe, ināʻikeʻoe e piʻi mai ana lākou i hope, e nalowaleʻoe no nā hua'ōlelo. ʻO nā mea āu i makemake e lele ma mua e hele i ka hoʻouka hou. Pono eʻokiʻia kēia mau mea. E hoʻolei iā lākou. E hanaʻino.
Inā hele kāu puke mai nā'āpana he 15 a hiki i ka 10, maikaʻi. Inā hele ma kahi 15 a 3, ua loaʻa iāʻoe nā pilikia a nui kāuʻoihana i kāu puke. A no kēia kumu e pono ai e hoʻomau hou i kāu puke.
ʻO kekahi mea haʻaheo o nā makahikiʻelima i hala aku nei,ʻaʻole paha i kū i ka hōʻoia o ka manawa. Inā kānalua, e hoʻopau.
Mai hoʻomaka i ka ikaika a hoʻopau i nā meaʻino
Inā hahaiʻoe i ka'ōlelo aʻo ma luna,ʻaʻoleʻoe e nāwaliwali i kāu hana ma kāu puke. Akā, ma waena o nā papahana nui,ʻoi aku kekahiʻoihana ma mua o nā mea'ē aʻe. Ināʻoe e kau i kēlā mau mea i mua, e haʻi pololeiʻoe. Akā,ʻoiaiʻoe e hoʻomau, e pau anaʻoe i luna aʻaʻoleʻoe e maikaʻi.
Ke hoʻomākaukau wau i kekahi kōpili, waiho wau i kaʻuʻoihana ikaika ma hope o ka puke. ʻO kēia kahi aʻu e makemake ai e hou i loko o ko lākou mau manaʻo i ka pauʻana o ka puke. A laila, ua kau aku au i kahi'āpana ikaika loa i mua. Ma hope o ia mea, pono ka loiloi a hoʻopalahalahaʻiaʻo ia ma kekahiʻano iʻoleʻoe e pili i kekahi kumuhana no kekahiʻaoʻao ma hope o kekahiʻaoʻao ma hope o kaʻaoʻao. E hoʻokuʻu. E hoʻomaka i ka ikaika, e hoʻokau i ka ikaika.
E hahai i kēia mau kuhikuhi, a ponoʻoe e hele i ka huiʻana i kahi kōpili eʻike aiʻoe i kekahi hoʻolaha hoʻolaha a kūʻai paha.