ʻO nā DMA kekahi o nā kumu hoʻohālikelike no ka holomua a hōʻikeʻole paha o ka hōʻike
He aha ka DMA?
ʻO DMA kahi māhele a iʻole ka'āina kahi e loaʻa ai i nā kānaka nā koho likeʻole me ka leka uila.
Hoʻohui pinepineʻia lākou e nā kūlanakauhale nui nui, akā ma nā wahi kaiāulu, hiki ke hoʻohuiʻia.
Nānāʻo Nielsen i ka'āina i 210 DMA. ʻO kēia mau wahi he 210 kelepona pāʻoihana kelepa.
DMA ma mua o nā kūlanakauhale wale nō. ʻO ka laʻana,ʻo ka Philadelphia DMAʻaʻoleʻo ia wale nō ke komoʻana i ke kūlanakauhale, akāʻo nā wahi a pau o nā keʻena o Philadelphia e nānā nuiʻia ai. ʻO ka Philadelphia DMA kekahi i komo aku ma New Jersey hema a me ka hapa nui o Delaware.
No laila, e makemake ana kahi keʻena TV Philadelphia e uhi i nā lono ma o DMA aʻaʻole wale ma ke kūlanakauhale. E ho'āʻoʻo ia e kūʻai i ka hoʻolahaʻana i nā kamupene i kēlā me kēia wahi.
ʻO kēlā me kēia māleka ma ka USʻo ia ma DMA. Ke uhi nei kekahi mau DMA i kekahi mahele'āina nui, e like me ka Salt Lake City DMA, kahi e holo nei ma ka moku a puniʻo Utah. ʻO kekahi poʻe'ē aʻe, heʻano'āina nui, e like me Providence DMA, no nā kūlanakauhale kokoke i New England a me ko lākou mau kūlana iho.
ʻO ka mea koho i ka hoʻoholoʻana i kahi DMA Nielsen e hāʻawi i kahi county e iho i lalo i ka nānāʻana i nā kūlohelohe.
Ināʻoi aku ma mua o 50% o nā home ma kahi mākaʻikaʻi nā keleponaʻo Baltimore TV, a laila hāʻawiʻia ka moku i ka Baltimore DMA. Heʻoiaʻiʻo nō inā ke kokoke kokoke ke kalana i kekahi kūlanakauhale'ē aʻe, e like me Wakinekona, DC.
I kekahi manawa, e hoʻololiʻo Nielsen i kekahi kalana mai kahi DMA i kekahi. Malia paha i hiki i nā kānaka ma kahi helu hiʻohiʻona hiki koke mai iā Washington, DC mau kikowaena ma kā lākou polokalamu kelepona a hoʻoholo lākou e nānā pono lākou i ka nūhou mai ko ke aupuni nui mai Baltimore.
Aia ma mua o 50% o nā hale e nānā i ke kelepona DC ma mua o Baltimore TV, e hoʻoneʻeʻo Nielsen i ka county i Washington, DC DMA.
Nānāʻo Nielsen i ka papa helu DMA ma ka nui o nā pepeiao. ʻO ka 2016,ʻo New York ke alakaʻi nui loa o DMA.
DMA a me ka Internet
ʻO ka piʻiʻana o ka pūnaewele a me nā mea'ē aʻe i ka lola me ka lekiō me ka lekaleʻa ua hoʻohuli i nā DMA. He nui ka poʻe e hoʻohana ana i nā lawelawe kelepona i ka pūnaewele e nānā i kā lākou mau hōʻike punahele a hoʻohana paha i ka leka uila uku uku ma kahi o ka mea i loaʻa ma ka lehulehu ma kā lākou DMA. Me nā'āpana ulu o ka poʻe e huli ana mai nā palapala maʻamau,ʻo nā millennials, DMAs, a me Nielson hōʻike iʻike i nā loli nui i ko lākou helu. I ka makahiki 2016, nānā 'o Nielson e hoʻololi i kona mau papa hana no ka loiloi i ke kelepona a me ka leka uila e loaʻa i ka helu pono loa, e pili ana i ka mea e kūʻai ai nā luna kūʻai i ka manawa manawa.
DMA a me ka maikaʻi
He mea nui kaʻike DMA a iʻole kaʻikeʻike pilipino i nāʻoihana a me nā mea hoʻohana. ʻO ka nui o ka DMA a me ka hana a ka hālāwai e hoʻoholo ai i nā kumukūʻai o ka hoʻolaha. No ka laʻana, heʻoi aku ka liloʻana o kahiʻoihana pāʻoihana ma kahi kekeke ma New York City ma mua o ka kūʻai kūʻaiʻana i ka lewa ma kahi leka ma Lancaster, PA.