ʻO Don Campbell, Internet Marketing Expert Answers Nā nīnau e pili ana i WordPress
He mea kaulana kaulanaʻo Don Campbell, mahalo nuiʻia e ka mea'ikelike'Ilepona'Ilepona punaewele i ka hoʻolālā pūnaewele WordPress. Ma kekahi hapa o kaʻu hālāwaikākā me nā kōkua kōkua Don i ka hoʻomohalaʻana i kahi pūnaewele WordPress.
WIB: Nui ka poʻe hana hana e hoʻokumu i kahi pūnaewele no ka uku nui o ka hanaʻana o kekahi mea, kūkulu, a mālama i kahi pūnaewele. Kākoʻo kāu hui i ka hanaʻana i kā lākou mau pūnaewele me ka hoʻohanaʻana i WordPress.
Ma waho o ka hoʻopakeleʻana iā lākou i nā kālā he tausani, pehea lā e pōmaikaʻi ai nāʻoihana i ka kūkuluʻana i ko lākou mau pūnaewele ma WordPress? He maʻalahi paha ia?
ʻO Campbell: He nīnau nui. ʻO ka nui o nāʻoihana aʻu e kamaʻilio nei e hāʻule i loko o nāʻanoʻelua:
ʻAʻole lākou i pūnaewele, aʻaʻoleʻike i ka nui o ka mea e pono ai, aiʻole i ka mea e hilinaʻi. aiʻole
He pūnaewele nō lākou, akā,ʻaʻole lākou e kōkua ana i kā lākouʻoihana (he hoʻolaha hoʻolaha i ka hoʻolahaʻia.) E uku paha lākou i nā tausani he kālā no ka nānā nani. Kau pū lākou no ka hōʻoiaʻana. Nui nā manawa, pono lākou e uku i kēlā me kēia manawa a lākou makemake e hoʻololi.
Ke hāpai nei au i nā meaʻoihanaʻoihana e ho'āʻo e hana i kahi pale ma waena o kēlā pūnaewele hoʻolālā nui, a me kahi pūnaewele puni honua i hōʻikeʻole i kahi kiʻi pilikino. ʻO kā lākou mea e pono ai, he kahua pūnaeweleʻoihana i hoʻonohonoho ponoʻia no nā engines hulina a kūkuluʻia e lawe iā lākou i kaʻoihana hou.
Manaʻo wau e hoʻohana i kahi mea hana e like me WordPress e kōkua iā lākou e paʻi i kēia kaulike. Ma muli o ka free o free a me ka hoʻolahaʻana i ka hale kūʻai, hikiʻole i kahi mea hana pāʻani e hana i ka hana-e-ʻuʻuku pono ke hele i kahi haʻahaʻa. A me nā mano o nā māhele a me nā plugins e hiki ai, hiki iā lākou ke hoʻonohonoho wikiwiki i ka nānā o ka pūnaewele, a hoʻonui i kāna hana me ka maopopoʻole i ka hoʻolālāʻana.
Aʻo ka mea i loaʻaʻole ka wā e kūkulu ai iā ia iho, hiki iā ia ke loaʻa i kahi mea e kūkulu iā lākou i kahiʻoihanaʻoihanaʻoihanaʻoihana no kahi $ 1,000.
5 Nānā maikaʻi o ke kūkuluʻana i kāu pūnaewele ma WordPress
Eia nā pākana nuiʻelima no ka hoʻohanaʻana i WordPress no kāu pūnaewele:
Hāʻawi nā papahana iāʻoe e hoʻololi i ka hoʻolālā o kāu pūnaewele wikiwiki. Aia nā mano o nā kumuhana no WordPress.
Mālamaʻoe i ka hana o kāu pūnaewele WordPress me kaʻole eʻike i keʻano o kāu papahana. Aia ma kahi o 10,000 mau plugina i loaʻa e kōkua iāʻoe e hoʻohui i nāʻano hana a pau i kāu mau pūnaewele, e like me ka māhele pāʻoihana kaiaulu, SEO, nā kiʻi slide, aʻoi aku.
He maʻalahi lākou e hoʻohou. Inā hiki iāʻoe ke hana i kahi palapala Word, hiki iāʻoe ke paʻi i kahi mea hou i kāu pūnaewele WordPress. Ke kūkuluʻia, hiki iāʻoe ke hoʻomaikaʻi hou i kēlā manawa kēia manawa āu e makemake ai, a he mea nui ia no ka hoʻopaʻaʻana me kāu poʻe malihini kipa a me nā mea huli.
Makemakeʻo Google i nā pūnaewele WordPress. Ma muli o ka pinepine houʻana o nā mea pinepine, a ua mālama ponoʻia ka mea maikaʻi, hiki iāʻoe ke hoʻolālā i ka papahana kahua paʻa WordPress i kahi wikiwiki. Ua hanaʻo Google i ka moʻolelo e like me ka'ōleloʻana iā WordPress no nā wahiʻoihana (e nānā i ka wikiō YouTube)
Ke kākoʻo neiʻo WordPress i kahi kaiaulu ulu ola. Ma ka hōʻike houʻana i kēia manawa, ua holoʻia e 8% o nā pūnaewele ma ka Pūnaewele e WordPress. Aia nā mano o nā mea hoʻolalelale, nā mea hoʻolālā a me nā mea kōkua i laila e kōkua ai ināʻoe e paʻa. ʻO ka kōkua he Google a ma ka huli Bing wale nō.
Hiki nō iāʻoe ke heluhelu pūnaewele Don i ka hoʻohanaʻana i nā pūnaeweleʻoihana pōkole WordPress e loaʻa i nā mea hou aʻe no kāuʻoihana.
Na Don Campbell i hoʻokumu i Expand2Web e kōkua i nā mea kūʻai pāʻoihana e kūkulu i nā pūnaewele WordPress e kū nei ma luna o nā hualoaʻa o ka hulina ma Google, Yahoo a me Bing. I kēia manawa, hoʻokumu ka Expand2Web i ka hoʻonaʻauao a me nā pono no nā mea kōkua a me nā meaʻoihanaʻoihana-hana-pono'ī.
WIB: Ua heluhelu au ma kāu pūnaewele e pāʻani pianoʻoe a ke aʻo neiʻoe e kau i ka papa - a he wahineʻoe aʻelua mau kaikamāhine. He mea nui ka mālamaʻana i ka palekana ma waena o ka hana a me kou ola pono'ī? Loaʻa iāʻoe kekahi'ōlelo aʻo i nā wāhine e hakakā nei me ka palekana hana hana i ka wā e kūkulu nei lākou i kā lākou mauʻoihana pono'ī?
Campbell: ʻAe, ke manaʻo nei au he mea koʻikoʻi ke kaulike o ka hana-ola. ʻO ke kumu i haʻalele ai au i kaʻuʻoihanaʻoihana e hoʻemi iki i ka heleʻana a nui ka manawa me koʻuʻohana.
Ke nīnau mau nei wau iaʻu iho - "Pehea keʻano o koʻu nohona e ola ai?" A ke ho'āʻo nei wau eʻae i kēlā alakaʻi iaʻu. Mai hōʻeha hewa iaʻu, makemake wau e hana ikaika, akā ponoʻoe ma nā mea aʻu e makemake ai e hana, a me ka nui o ka haʻalulu a me ka manawa e hoʻi ai, e hoʻolālā manawa me koʻuʻohana, aeʻike i ka mea nui maoli. Mahalo wau i ka holoʻana o kaʻu wahine me aʻu. I ko mākou huiʻana, ua loaʻaʻo ia i kaʻoihana maikaʻi loa, a hoʻoholo e noho i ka home i ka wā o kā mākou mau keiki. Ua laweʻo ia i kēlā manawa kūpono e hoʻi ai i ke kula manawa-manawa, a hoʻololi loa i kānaʻoihana i kekahi mea'ē aʻe, kahi mea makemake loaʻo ia e hana. I kēia manawa, hanaʻo ia iʻelua lā i kēlā me kēia pule, a ua liloʻo ia i mea hana nui me kā mākou mau keiki i ko lākou lumi papa, a kākoʻo hoʻi i ko mākouʻohana. ʻO ia ka mea e hana nei i kahi kahua no ka pāʻani a ke kula, a iʻole e holo ana i ka papahana hana limahana ma ke kula'ōpiopio. Nui loa koʻu mahalo no keʻano o kona hoʻokeleʻana i kēia mau mea a pau, a ke manaʻo nei mākou e ola mākou i kahi nohona a mākou e aloha nei.
A me nā haʻawina piano i haʻiʻia eʻoe; Ke lawe nei wau iā lākou me kaʻu kaikamahine hānau mua a ke hauʻoli nui nei mākou i ka hanaʻana ia mea!
ʻOiai, hiki iaʻu ke hele a ma mua, akā,ʻaʻole au makemake e hoʻonui i ka poʻe heluhelu - manaʻo wau e loaʻa ana kēia kaulike i ka hoʻonuiʻana i nā huahana a me ka nohona maikaʻi aʻe ma'ō a puni.
WIB: Ke hāʻawi neiʻoe i kekahi mau kōkua nui loa ma kāu blog a i kāu puke liʻiliʻi ma ke ala e loaʻa ai kahi pūnaewele i loko o nā huli kaiakū. Akā, pehea e pili ana i nā meaʻoihanaʻoihana kahiʻoihana kahi e lawelawe ana i nā wahi he nui. Pehea e hiki ai iā lākou ke hoʻolālā i kahi ākea?
Campbell: He nīnau maikaʻi loa kēia. Ma nāʻaoʻao Google Place ua hoʻonohonohoʻia no kahiʻoihana e hōʻike ai no nā huli i ke kūlanakauhale a iʻole ke kūlanakauhale kahi i loaʻa ai kā lākouʻoihana. ʻO ka meaʻoiaʻiʻo,ʻo kaʻoihana o nāʻoihana pāʻoihana a pau loa e pili ana i nā kaiāulu, nā kūlanakauhale a me nā kūlanakauhale. ʻAʻohe pane kūpono no kēia, akāʻo ka mea aʻu e'ōlelo aku nei,ʻo ka noiʻoihana a ke koho i kā lākou Google Place Page, a me nāʻaoʻao'ē aʻe e like me Yahoo Local, Bing, Yelp, a pēlā aku. A laila e hoʻohui i kēia me kahi pūnaewele maikaʻi. Ma kēlā pūnaewele, makemake wau iā lākou e hana i kahiʻaoʻao no nā kūlanakauhale a me nā kūlanakauhale a lākou e lawelawe nei, me nā mea e pili ana i ka wahi. Eia kekahi laʻana, e wehewehe i kahi kumu no kāu mea kūʻai mai ke kūlanakauhale kokoke. Malia paha e hana ana lākou i kahiʻoihana i laila ma laila, a ua kūpono hoʻi e ho'ōki i kāuʻoihana ma kā lākouʻaina awakea. Ua hoʻonui maikaʻiʻia nāʻaoʻao a pau no nā kūlanakauhale'ōlelo kūloko, a ua piliʻia me ka pololei mai nā wahi'ē aʻe o ka pūnaewele a mai nā pūnaewele pūnaewele pū kekahi. Eia keʻano o kahi kūlanakauhale kūikawā: http://www.northvalleyoptometry.com/milpitas-ca-optometrist">Milpitas, CA Optometrist
Na Don Campbell i hoʻokumu i Expand2Web e kōkua i nā mea kūʻai pāʻoihana e kūkulu i nā pūnaewele WordPress e kū nei ma luna o nā hualoaʻa o ka hulina ma Google, Yahoo a me Bing. I kēia manawa, hoʻokumu ka Expand2Web i ka hoʻonaʻauao a me nā pono no nā mea kōkua a me nā meaʻoihanaʻoihana-hana-pono'ī.
WIB: He nui nā wāhine wahine e nīnau mai iaʻu inā he manawa kūpono ka manawa e komo ai i nā pili piliʻoihana. ʻO kekahi o kāuʻoihanaʻoihana, RefMob, he mea hope loa ia ma TechCrunch 50. He ahaʻo RefMob a he TechCrunch 50 (TC50) kahiʻike kūpono?
ʻO Campbell: ʻOiaʻiʻo. ʻO ka TC50 he hopena maikaʻi. ʻO ka hoʻonaʻauaoʻana i hoʻolakoʻia e ka pūʻulu TC50 he mea weliweli. He mau hanana hoʻolālā mākou i paʻiʻia i nā wikiō, a ua hakuʻia e Jason Calacanis a me Michael Arrington; ua nānā lākou iā mākou a hāʻawi mai iā mākou i nā pane kūikawā i ka pehea e hoʻomaikaʻi ai, a laila ua hoʻi hou mai.
ʻO kēlā me kēia manawa e hiki iāʻoe ke hōʻike i mua o nā tausani o ka poʻe he wā kūpono loa ia. Ua hālāwai au i kekahi poʻe kupaianaha i kēlā manawa a ua kūkulu i kekahi mau pilina koʻikoʻi i alakaʻi i kekahi mau manawa'ē aʻe.
WIB: He nui ka manaʻo nui i kēia lā ma ke kūkuluʻana i nā leka uila a hilinaʻiʻia no nā pūnaewele. Pehea keʻano nui o kēia a ke'ōlelo neiʻoe i nā kānaka e uku no nā loulou?
Campbell: ʻAe,ʻo ka loaʻaʻana o nā lou i ka pono kiʻekiʻe i kāu pūnaewele nui ka mea nui no ka hoʻohuiʻana ma nā engines hulina no nā hua'ōlelo āu e manaʻo nei. ʻO kēia kaʻoi aku o kaʻoi aku o ka paʻakikī, a me ka hapanui o ka manawa e pau ai kaʻikeʻana o kaʻike. ʻAʻohe alaiki. ʻO ka hapa nui o ke kūʻaiʻana i nā loulouʻaʻoleʻo ia ke ala kūpono e hele ai. Akā, aia kekahi mau hana maikaʻi e kūkulu ai i nā loulou maikaʻi ma laila:ʻo James Martell's PAD ka mea maikaʻi loa aʻu iʻike ai. Ponoʻoe e hana i ke kūkuluʻana i kekahi mau loulou kūikawā no kāu pūnaewele, a iʻole e hoʻolimalima i kekahi limahana hale pili pūnaewele mai kahi lawelawe SEO kaulana e kōkua iāʻoe.
Na Don Campbell i hoʻokumu i Expand2Web e kōkua i nā mea kūʻai pāʻoihana e kūkulu i nā pūnaewele WordPress e kū nei ma luna o nā hualoaʻa o ka hulina ma Google, Yahoo a me Bing. I kēia manawa, hoʻokumu ka Expand2Web i ka hoʻonaʻauao a me nā pono no nā mea kōkua a me nā meaʻoihanaʻoihana-hana-pono'ī.
WIB: ʻO kāu mau kūkākūkā pūnaewele e pili ana i ka waiwai nui o ka uluʻana i kahi pūnaewele a me ka mālamaʻana i ka mea hou ma o ka hoʻolālāʻiliʻana. Ehia mau manawa e hoʻonui ai nā kānaka i kā lākou mau pūnaewele a iʻole blogs inā makemake lākou e noho mālie ma nā mela hulina?
Campbell:ʻO ka manawa hiki loa. He mea maikaʻi ka hoʻolālā maikaʻi no ka holomua o kahi pūnaewele. ʻIke wau i ka nui o nā SEOsʻaʻole e hana me ka mea kūʻai ināʻaʻole lākou e hoʻokomo i kahi papahana hoʻopihapiha.
Hoʻonui ka Google crawler i nā puke kumuhana kūikawā i paiʻia ma nā manawa a pau. Ma nā manawa a pau e hoʻolaha aiʻoe, e loaʻa iā Google kahi "ping" e noi ana i ka mea lele e hoʻi mai aʻike i kāu pūnaewele. ʻO ka pahuhopu,ʻoiai no nā meaʻoihanaʻoihana liʻiliʻi,ʻo ka makemake lākou e hana, akā,ʻoihana nui lākou e holo nei i kā lākouʻoihana. Pono kekahi māhele o ka papa hoʻolālā heʻike kūpono no ka mea hiki i ka mea nona ka pūnaewele ke kākau i ka palapala, aiʻole inā e hoʻolimalima lākou i kope kope e kōkua iā lākou. Ua loaʻa iaʻu kekahi mau mea kākau kope kupanaha e kōkua mai iaʻu me koʻu poʻe kūʻai a me koʻu pūnaewele pūnaewele, i nā kumukūʻai kūpono.
WIB: E haʻi mai iaʻu e pili ana i nā hoʻonaʻauao āu eʻoliʻoli koke ana.
Campbell: ʻEkolu mau papa hoʻonaʻauao ma kēia manawa, a me kahi papa inoa, kahi kaiaulu o nā mea hoʻolaha pūnaewele a me nā mea liʻiliʻiʻoihana maikaʻi e aʻo ana, e kōkua ana kekahi i kekahi me ka haʻiʻana i nāʻoihana i kekahi i kekahi. Kāhea mākouʻo ia ka Group ExpertsWeb
Eia nā papahana pūnaewele āu e hāʻawi nei:
- Ke kūkulu a me ka hoʻoponoponoʻana i kāu Paena Pūnaewele: Ma kēia mau hebedomaʻehā o nā haumāna e hoʻomaka ana i nā papahana a ma ka hopena ua loaʻa iā lākou kahi pūnaewele WordPress e piha pono ana aʻike i keʻano e kūkulu ai i ka nui o lākou.
- Ka Circle of Trust Local SEO kaʻina hana: Ua kūkulu mākou i kahi hana kūpono no ka loaʻaʻana o nā hopena no nāʻoihana liʻiliʻi i kapaʻiaʻo Circle of Trust SEO. Ma kēia papahana ke aʻo nei mākou i ka hoʻokōʻana i kēia hana hōʻoia,ʻo ia ka pūnaeweleʻoi aku, ka papahana hoʻopuka, nā leka uila, kaʻikeʻana o ka'āina, a me ka loulouʻana a me ka hale kiʻi no nā pūnaeweleʻoihana liʻiliʻi.
- He Papahana Media No nā Pāʻoihana Pakihi: Ma kēia papahana mākou e aʻo nei i ka hoʻouluʻana Facebook, YouTube a me Twitter no nāʻoihana liʻiliʻi. Kūkulu mākou i kahi Facebook Facebook pāʻoihana me nā pūnaewele maʻamau, a keʻana like i kā mākou mau hoʻopili.
He papa nui nā papahana - hele mai kā mākou mau haumāna e kūkulu i nā pūnaewele, nāʻaoʻao Facebook, a me ka hanaʻana i nā papahana SEO e kōkua i nā mea kūʻaiʻoihana liʻiliʻi e holomua ma ka pūnaewele. ʻO kahi maikaʻi loa iaʻu, ke kūkulu nei i kahi kaiāulu o nā poʻe like likeʻole e hiki ai iā lākou ke kōkua kekahi i kekahi e holomua. Nui koʻu hauʻoli i kahi e hele nei!
Na Don Campbell i hoʻokumu i Expand2Web e kōkua i nā mea kūʻai pāʻoihana e kūkulu i nā pūnaewele WordPress e kū nei ma luna o nā hualoaʻa o ka hulina ma Google, Yahoo a me Bing. I kēia manawa, hoʻokumu ka Expand2Web i ka hoʻonaʻauao a me nā pono no nā mea kōkua a me nā meaʻoihanaʻoihana-hana-pono'ī.