ʻO The Allure of Online Pet Stores

Nā Manaʻo no nā Pāleka Pet

Mālamaʻo Rijsdijk / EyeEm / Getty Images

Mahalo i ka hoʻonuiʻia o ka pūnaewele, nā hale kūʻai pūnaewele ma nā hale kūʻai meaʻai pūnaewele a me nā hale kūʻai pipi pūnaewele, keʻano nui, e booming.

Eia ke kumu, a me kekahiʻike no nā mea kūʻai liʻiliʻi e noʻonoʻo nei i ka laweʻana i nā pipi pili pūnaewele.

ʻO ka pahuhopu i nā hale kūʻai pipi pūnaewele

Loaʻa i kēia manawa kekahi mau hale kūʻai pipi pūnaewele iʻikeʻia e like me:

Eia kekahi, nā hale kūʻai nui e mālama ana i nāʻoihana brick a me ka mīkini koʻikoʻi, e like me Petco a me PetSmart, he mea ikaika loa i kaʻike pūnaewele.

ʻO ka mea'ē aʻe, nā puka kūʻai kālepa nui e like me Amazon.com ke hāʻawi nei i kahi koho nui o nā hua puaʻa.

ʻOiaiʻaʻole e hele koke nā hale kūʻai paila kahiko a me ka mīkini i nā wahi a pau i ka wā koke, aia kekahi mau mea maikaʻi i ka hana eCommerce.

Ua'ōlelo mākou me Gordon Magee, Internet Marketing a Media Media no Drs. ʻO Foster & Smith a me Shannon Stamper, mea hoʻolaha huahana a me ka mea lawelawe mea lawelawe no PSCPets no ka hoʻohaʻahaʻaʻana i kēia.

ʻO ka mea mua, eia kekahi mauʻike ma kēia mau poʻe.

Ke Kūlana Kūʻai ma nā Pets Pets Online

ʻOi. Hoʻomakaʻiaʻo Foster & Smith e like me he nūpepa i ka makahiki 1983, ma lalo o nā pōʻino loa. ʻO Rorylander, Wis, a me nā meaʻokoʻaʻo Rory Foster lāuaʻo Marty Smith he mau hoa ma nā hale hānai holoholona āpau i ka wā i make aiʻo Foster i ka makahiki 1987 -ʻo iaʻo ALS (Lou Gehrig).

"Ua hoʻomakaʻo ia e kākau i kahi leka hoʻomaopopo no ka mālamaʻana i kona lima i nā mea," i'ōlelo aiʻo Magee. "He mau mea helu inoa loa.

Ua hoʻokomoʻia ka huahana. "

Ma hope mai, ua hui pū ke kaikunāne o Rory,ʻo Dr. Race Foster, i ka hui a ua hoʻopiliʻia lākou i ka hanaʻana i ka huahana hua puaʻa i loaʻa pū kekahi mau mea hoʻonaʻauao. "Ua hele lākou i nā papahana kūkākūkā a ua'ōleloʻia ua komo pū lākou i loko o nā puke kiʻi nui," wahi a Magee.

"Akā, ua hōʻole lākou no ko lākou makemake e hoʻonaʻauao i nā kānaka. Ua hana lākou i kahi niche. "

Ua hoʻoholo kaʻahahui e hoʻokumu i kahi lāʻau laʻau pūnaewele (i kēia manawa ua'āponoʻia e ka Hui Alaihoʻo Veterinary-Verified Internet Pharmacy Practice and PCAB Pharmacy Compounding Accreditation Board) a mālamaʻia i ka makahiki 1993 i ka manawa o ke eCommerce i kona wā'ōpiopio. ʻOi. ʻO Foster & Smithʻo ia ka pūʻulu nui loa o konaʻano i ka US, aʻo kekahi o nā mea nui loa o ka honua, e hāʻawi ana i kahi 16,000 huahana aʻekolu mau kikowaena pūnaewele . Eia kekahi me Drs. ʻO Foster & Smith, aia ma PetEducation.com a me LiveAquaria.com, kahi punaewele aquarium punahele ma ka'āina.

ʻO kahi keiki keiki ma ka pakihi pūnaewele o ka pipi pūnaewele

ʻO ka PSCPets ka māhele o Vets Plus, Inc., he mea noiʻi alakaʻi, a me ka mea hana i nā meaʻai waiwaiʻai, me ka kokoke i 20 mau makahiki i kaʻoihana. ʻO konaʻohana makuaʻo ProbioticSmart.com, heʻohana o nā pūnaewele i kūkala i nā mea olakino a me nā meaʻai waiwai no nā meaʻai a me nā kānaka.

"Ua hoʻomaka mākou i ka mahele o ka eCommerce i 2009," i'ōleloʻia aiʻo Stamper. "Hoʻopuka mua mākou i ka paila puaʻa."

Ma waho aʻe o ka laweʻana i kā lākou iho,ʻo ka nui o nā huahana lapaʻau probiotic e pili ana i nā meaʻai (ʻo ia hoʻi nā'īlio, nā pōpoki, nā holoholona liʻiliʻi, nā lio, a me nā manu), ke kūʻai nei ka hui i nā lālāʻekolu o ka hui, aʻo ka hapanui o ia mau mea e loaʻa i nā hale brick a me nā mea pupule.

ʻO kēia mau mea e like me kēlā mauʻano mele e like me nā meaʻai meaʻai a Natural Naturals a me Furminator mea hana meaʻai.

Mahalo i kāna huahana kūpono a me ka hoʻonuiʻana i nā mea kūʻai a me nāʻanoʻoihanaʻoihana, ua ulu ikaika ka hui mai ka hoʻomakaʻana.

"Ua lohi ka makahiki 2009 no ka mea ua nānā mākou i nāʻenehana no ka pūnaewele, ka paepae, a me ka hana," i'ōleloʻia ai. "Ua hana iki mākou i kahi $ 20,000 i kēlā makahiki. I ka makahiki 2011, ua lilo i $ 2.2 miliona. "

No ke aha e mahalo nuiʻia ai nā hale pipi pūnaewele

Uaʻaeʻo both Stamper a me Magee i ka mea kūpono ka kaha nui loa. ʻIke like i nā hale hana pōhaku'ulala a me nā mīkini i weheʻia i loko o kekahi mau hola, hiki i ka Pūnaewele ke hāʻawi i nā kānaka e kūʻai i 24 mau lā i ka lā mai kahi hoʻomaha o ko lākou mau home. Hiki iā lākou ke hoʻoikaika i nā huahana.

"E hiki i nā kānaka ke hoʻohālikelike i kahi kūʻai," i'ōlelo aiʻo Magee. "I nā makahiki i hala aku nei, ua ponoʻoe e holo i kahi e hana ai i kēia.

I kēia manawa, hiki iāʻoe ke hana i kēia me ka pākuhi o kaʻiole. A hiki iāʻoe ke hana ia manawa i kou manawa pono'ī,ʻaʻole wale i ka wā e wehe ai ka hale kūʻai. "

"ʻAʻohe makemake kekahi poʻe i ka pilina kanaka," i hoʻopihaʻia i ka hōʻailona. "ʻO ka heleʻana i ka hale kūʻai pōhaku a me ka moa e hiki ke hoʻopiʻi i kekahi poʻe. Makemake nā kānaka i kaʻoiaʻiʻo ua hāʻawi pololeiʻia nā huahana i ko lākou puka. "

He aha ka mea iʻoi aku ka holomua o nā pōʻai pipi pūnaewele?

Uaʻae kēia poʻe i ka maikaʻi ka mea nui, ma keʻano o nā huahanaʻelua a me ka lawelawe lawelawe .

"Drs. Ua loaʻa iā Foster & Smith kahi hōʻailona maikaʻi 100% mai ka hoʻomakaʻana,ʻo ia ka mea nui o mākou, "i'ōlelo aiʻo Magee.

"Loaʻa iā mākou kahiʻoihana kūʻai hale kūʻai; ʻaʻole mākou e pili i kēia i kahi hale nui, "Hōʻikeʻia nā mea hoʻonāukiuki. "Ke hana nei mākou i ko mākou mau hale waihona iho, no laila, wikiwiki ka hoʻololiʻana i kā mākou kauoha i ka poʻe kūʻai."

ʻO kekahiʻano koʻikoʻi i kēia mau'eneke pūnaeweleʻelua he mea hiki iā lākou ke hoʻohana pono i nā papahana.

No ka kūʻai 'ana i nā mea kūʻai mea kūʻai ma kaʻenehana

Ua'ōlelo maiʻo Stamper, ke hilinaʻi nei kāna hui i nā hana kuʻuna, commons ment marketing (me kekahi mau manawa hou, kiʻekiʻe-tech twists) ma:

"Ke hui pū nei mākou me nā hui hānai palekana e mālama i nā hanana hoʻokomo," i'ōlelo aiʻo ia.

Loaʻa nā pono'ē aʻe i nā hale kūʻai pipi pūnaewele

Ma waho aʻe o nā mea kūpono i ka poʻe kūʻai, hiki iā lākou ke kūʻai i ka 2 am ma kā lākou mau hua'ōlelo, aia he mau pono no ka mea kūʻai aku:

Hoʻolako, loaʻa iāʻoe ka manawa e hoʻolako i nā kiko o kaʻike ma kāu kahua kūʻai kūʻai no ka hoʻokomoʻana i nā mea kūʻai ma o nā mea hana e like me ka hoʻokumuʻana i kahi blog ma kāu pūnaewele pūnaewele, e hiki ai i nā mea kūʻai ke kākau inoa no kāu pūnaewele mai ka pūnaewele. nā mea pono'ē aʻe.

No laila e like me kāu eʻike ai, nā hale kūʻai pipi pūnaewele ke ala maikaʻi loa e hiki ai i nā mea kūʻai. No ka 'ike hou aku, eʻoluʻoluʻoe eʻike i kaʻu mea pili e pili ana i nā pono a me nā pono'ē aʻe āu e pono ai, " Online Shop Shop Tips and Tools ."